A Tip From Your Healthy Customer: “Go Niche or Go Home!”

By Toni Carey (@toni_carey) I’m a child of the 80s. Oh, yes. I still have fond memories of neon tights, step aerobics and the Richard Simmons empire. Although these trends were tragic in their own rite, these companies and self-made fitness experts were on to something. Health and wellness transformed from an intangible concept to [...]

A Look Ahead: Social Media Marketing Trends for 2011

THE BOOZE BIN By Pia Mara Finkell (@piamara) 2010 has without a doubt been the year of social media growth. It’s impossible to watch the morning news, read a newspaper or conduct a meeting without hearing the term “social media.” It has gotten me thinking about brainstorming new names for the term. Web 2.0 came [...]

Once in a Lifetime

By Mike Mulvihill Wake up. This is old school but for the first time in 372 years there is a confluence of the Winter Solstice and a lunar eclipse. On the East Coast, you can see it starting at around 11:30 Monday night with the peak viewing at a little after 3 a.m. Tuesday  (yep, lots [...]

If Foursquare is a Game, Why Am I Losing?

By Jenn Riggle Foursquare is definitely doing something right. The company announced it jumped from 1 million users in March 2010 to 4 million users in October. But after six months on Foursquare, I just don’t get it. Even Dennis Crowley, Foursquare’s co-founder, admitted at a conference that the check-in, in itself, is “not interesting.” [...]

What’s Been Brewing: Top 5 Marketing Trends of 2010 in Bev Alcohol

THE BOOZE BIN By Pia Mara Finkell (@piamara) This is my favorite time of year. Holiday parties aplenty, wassail up the wazoo, and enough popped bottles to impress even Lil Wayne. It’s also a time to reflect on lessons learned throughout the year, and forecast trends to come, so we don’t get caught with our [...]

Going Dark on Social Media

By Mike Mulvihill It became really evident this Thanksgiving – my incessant, addictive need to try to keep up with friends and loved ones on Facebook and Twitter. My aging and computer-phobic mother was upset about the preoccupation and predilection my teenage children and I had with our smart phones.  She had a point. (Christmas [...]

How to Hire the Right Social Media Manager in 2011

By Priya Ramesh (@newpr) Congratulations, you convinced your senior management to re-invest in social media for the coming year! N ow let’s ensure you are hiring the right person for the job. Industry analysts and recent surveys have affirmed that social media is beyond the honeymoon phase, and 2011 is the year of INTEGRATION. Please [...]

7 Tips to Stretch Your PR Budget and Increase ROI

By Jason Stemm @NYCubsFan Working with limited budgets is nothing new to marketers. Our extensive work with commodity boards that impose voluntary assessments to fund generic promotion campaigns has really put us to the test at times. Crafting campaigns for farmers and fresh produce shippers demands a vigilant eye on every nickel to deliver the [...]

Ready for Resolutions? Being Healthy is the New Green

By April Sciacchitano (@aprilcs)  Going green has come a long way since reduce, recycle, reuse. People asked for options beyond a blue recycling bin. Nevermind the fact that buying green is how people justify their bad behavior – give them organic, reclaimed and self-sustained.  Just when companies are patting themselves on the back for greener practices, consumers [...]

Social Lubricant: 5 Tips on Using Social Media to Enhance Your Trade Show

THE BOOZE BIN By Pia Mara Finkell (@piamara) One perk of the booze industry is attending trade events with hundreds of wines, new spirits and food pairings. But let’s face it; once you’ve been to one walk-around trade show, you have been to them all. Especially in the wine industry, when you are often working [...]