PMA Fresh Summit Shines Light on Future of the Produce Industry

By Jason Stemm @NYCubsFan This year’s Fresh Summit, the largest U.S. industry show for produce and floral hosted by the Produce Marketing Association (PMA), highlighted the innovation that can help impact the flat trends in produce consumption. My Fresh Summit began with the launch of red celery and radish mini sticks from Duda Farm Fresh [...]

Forget Big Brother, Barbie’s Watching You

By Jenn Riggle Watch Video Barbie dolls don’t normally scare me. But last week, I saw a commercial for the new Barbie Video GirlTM, and to be honest, it gave me the creeps. The doll looks like a regular Barbie, but has a camera lens hidden in her necklace and a small color LCD screen [...]

A Road Less Traveled: Three Ways to Make the Trending Topic List

THE BOOZE BIN By Pia Mara Finkell (@piamara) Last month, Justin Bieber’s love of pure maple syrup (and Vince Vaughn in Wedding Crashers) unexpectedly put my client atop the coveted Twitter trending list. Maple Syrup was a trending topic not only in the U.S., but around the world all day. While gaggles of teenage girls [...]

Solar Goes Big

By Mike Mulvihill I have issues with society’s uninformed and misguided belief that renewable and alternative energy sources offer us a quick fix, silver bullet to the world’s growing appetite for more energy with less global impact. However, a recent conversation with an old client and acquaintance, John Woolard, renewed my confidence that there are pragmatic, [...]

iPad Marketing: Is it about Perception or Real Value? How Doctors, Automakers, Restaurants Use iPads?

By Priya Ramesh (@newpr) It sounds very cheesy when I say, “I take my iPad to bed every night,” but if you are really listening, you get the bigger picture. Yes, the iPad is slowly replacing the books and magazines I used to carry around at home, to the airport or to the doctor’s appointment. [...]

Is PR Ready to Adopt a Standard Set of Measurement Principles?

By Jeff Wilson, APR (wilson0507) I returned Tuesday evening from Washington, D.C. invigorated after attending the Public Relations Society of America (PRSA) International Conference. The conference offered great learning and networking opportunities with my peers in the PR industry. However, this year, the most intriguing session I attended wasn’t actually listed in the official conference [...]

Three Common Social Media Snafus and Solutions for Small Businesses

THE BOOZE BIN By Pia Mara Finkell (@piamara)  I always wondered how brand new business owners create their websites’ ‘Frequently Asked Questions’ (FAQ) sections the moment they hang out a shingle. If they’ve only been open for a short time, how frequent could these questions be? How do they know what the real sticking points [...]

Cold Cash for Alternative Energy

By Mike Mulvihill Several alternative energy companies are gathering steam (aka funding) to help broaden the reach of their technologies – some based on some not so new approaches. One such company is, Ice Energy, a Windsor, Colorado company, which raised $24 million this week.  Ice Energy’s technology is essentially an icebox on a rooftop. During [...]

Five Social Refreshers from BlogWorld: Largest Social Media Conference

By Priya Ramesh (@newpr) Last week I had the privilege of being around 4,500 social media enthusiasts who gathered in Las Vegas at BlogWorld to listen to over 350 speakers talk about what works and doesn’t work in social media. I was so proud to be representing CRT/tanaka and Network Solutions at one of the [...]

A Step in the Right Direction

By Brona Cosgrave (@bronacos) Just in time for the Produce Marketing Association Annual Fresh Summit, the largest produce industry event held in the US, Walmart announces its new Global Sustainable Agriculture Goals, which I’m sure will be one of the hot topics on the show floor. Their goal is to double sales of locally produced [...]