What Hospitals Can Learn From Dr. Oz

By Jenn Riggle Years ago, the only doctors you saw on TV were Marcus Welby and the docs on shows like Chicago Hope, ER and my favorite, St. Elsewhere. It was truly the case of “I’m not a doctor, but I play one on TV.” However, Dr. Mehmet Oz, a cardiothoracic surgeon at Columbia University, [...]

Putting the Social Back into Social Media: Tech-savvy Wine Bars Doing it Right

  A client recently asked me to recommend some hot new wine bars in the big city, and several immediately came to mind. According to the Wall Street Journal, there are over 200 wine bars in NYC, 69 of which opened last year. I wondered to myself, Sarah Jessica Parker-style, how could I narrow down [...]

Reaching People with Nutrition Messaging

by Jason Stemm @nycubsfan   Working in the Lewis & Neale food division of CRT/tanaka, we have the fortune of representing the growers and shippers of many healthy fruits and vegetables from blueberries to sweet potatoes. Positive messages about antioxidants and healthy options for diabetic diets present opportunities for dialogue with media and consumers about [...]

America is Fat and in Denial. What’s Next for Marketers?

By Jenn Riggle As marketers, we all know perception is reality. But is the same true when it comes to obesity? First Lady Michele Obama is leading the most recent charge against childhood obesity, but American adults are ignoring our own weight problem. In fact, we don’t even know we have one. A new Harris [...]

Message in a Bottle: How QR Codes are Personalizing the Wine Experience

   THE BOOZE BIN By Pia Mara Finkell (@piamara) To help put myself through pastry school, I taught wine classes and parties at my culinary school. I learned early from my mentor and pal Tish, who runs the fun and highly popular wine events company Wine For All, wine shouldn’t be taken too seriously. A [...]

Time for a “Push” Campaign on Poverty

By Mike Mulvihill Big yawn, the BP Gulf oil well was permanently capped this week to little fanfare. Kind of anticlimactic, I know. So since the biggest event in energy the past week was a non-event, I’m departing from my blog’s usual energy focus to talk about another, much more alarming story that surfaced last [...]

Don’t Call Yourself a Social Media Strategist if you are a Recent College Grad: Do What Bryan Crist did to Land a Job

By Priya Ramesh (@newpr) I am by no means a social media pundit or rock star but I do consider myself a PR pro that has extensive experience in launching successful social media campaigns for clients representing Fortune 100 to mid to small sized companies and yes that makes me a Social Media Strategist. If [...]

Are Churches and Other Houses of Worship Taking Full Advantage of Social Media?

By Jeff Wilson (@wilson0507) Lately, I’ve been thinking a great deal about religion in this social media age in which we live. Last week, someone I went to high school with – but hadn’t seen in years – sent me a Facebook request to “like” her church. At first, I was a little surprised by [...]

Where’s the Beef? How to Make a Video Powerful

By April Sciacchitano As Lady Gaga swept the 2010 MTV VMAs, you begin to wonder what makes a good video.  Should you begin working on a dress made of meat? No, but you do need to think about what people like to watch. Aside from music videos, the most-watched videos on YouTube are simple.  We’re [...]

Bringing the Thunder, and Other Lessons Learned from Gary Vaynerchuk

THE BOOZE BIN By Pia Mara Finkell (@piamara) I saw a statistic recently that blew my mind. It literally hurt my brain to think about. Social Media has overtaken pornography as the #1 activity on the Web Ok, so that one didn’t really blow my mind, but I thought it was interesting enough to mention. [...]