Locavorism – a one note mantra

Two weeks ago I read a New York Times op-ed Math Lessons for Locavores  by Stephen Budiansky which to my mind warranted an instant tweet. Hurrah  for Stephen who was finally broadening the debate. I think that locavores  have for too long sung a one note mantra unabated (with you know who as their goddess [...]

Are You Looking like Superman or Invisibleman Online? Three Steps to Strengthen Your Personal Image Online

By Shashi Bellamkonda (@shashib) and Priya Ramesh (newpr) I am so honored to have Shashi Bellamkonda, Social Media Director, Network Solutions, a CRT/tanaka client guest post with me today. Shashi is very well known in the DC region as a community evangelist for Network Solutions and was recently recognized as Washington’s Top-100 Tech Titans. He [...]

Mixologist ‘Booze Pros’ Should Shake Things Up with Twitter

THE BOOZE BIN By Cassandra Bianco (@cnbianco) Mixologists, or liquor sommeliers if you will, are the charming cocktail house folks who meticulously master libations for a living. Dream job? I think so. The world’s best continue to be plucked by major liquor companies and the brand ambassador campaigns integrate traditional and social media. The current [...]

Why #FollowFriday is Key to Social Media Engagement

By Jenn Riggle Social media is a lot like high school. People striving to prove their popularity by counting fans and followers. But what should you do if you’re sitting at the popular table and no one’s talking to you? This seems to be a challenge a lot of organizations are facing. It’s hard to [...]

What’s in a name? As BP works to rebuild its image, could a name change be inevitable?

By Jeff Wilson, APR (@wilson0507) In Shakespeare’s classic “Romeo and Juliet,” it was fair Juliet who quipped, “What’s in a name? That which we call a rose by any other name would smell as sweet.” While this may have held true for star-crossed lovers in Shakespearean times, the same doesn’t hold true for corporations operating [...]

America’s Energy Diet

By Mike Mulvihill We’re using less energy – seriously. No, it’s not that we’re using fewer barrels of oil or kilowatts of electricity as our population grows. But according to U.S. Energy Information Administration data, we’ve made tremendous progress in using energy more efficiently. In fact, Dr. Mark Perry’s blog post based on the EIA data [...]

Reminder to B2B Marketers: Social Media is NOT Spectator Sport, its Contact Sport

By Priya Ramesh (@newpr) I jump-started my Monday morning helping a CRT/tanaka client with the social dilema of “to comment or not to comment” on a competitor’s blog post that calls them out openly and has received several favorable comments from third party industry experts favoring the competitor’s viewpoint. Hence the inspiration to write this post for all [...]

The Language Barrier: Five Ways to get Traditional Clients Onboard with Untraditional Methods

THE BOOZE BIN By Pia Mara Finkell (@piamara) At their core, my clients are traditional. They are quite literally rooted in tradition, be it age-old winemaking customs, or multi-generational biodynamic farming techniques. As food and wine trade and marketing associations, many of my clients are tasked with representing the common interests of a large group [...]

Is Your Website A Dinosaur Or On the Verge of Distinction?

By Jenn Riggle There’s been a lot of talk recently about whether websites have outlived their usefulness and are merely dinosaurs left over from 1990s, like grunge music and flannel shirts. But if you’ve looked in stores recently, baby doll dresses and combat boots are back in style. So too, websites have found new life [...]

Listen…it’s in the details.

After attending Doug Fleener’s Growth Through Advocacy seminar at the Summer Fancy Food Show show , I signed up for his newsletter which gives daily tips for retailers – all with a customer providing excellent service focus. Many of Doug’s tips apply to all customer/client interactions regardless of industry. Where am I going with this? [...]