Multicultural marketing ain’t what it used to be

by Emily Valentine How would you describe the typical American? It is becoming harder and harder to do – and this has implications for marketers. According to research from communications firm GlobalHue, the mixture in the American melting pot is becoming gradually richer and more complex. As cultural lines continue to blur, marketers will find that [...]

Twitter Parties and Tweet Chats: What’s All the Talk About?

By Jenn Riggle Twitter may be all about conversation, but sometimes it seems like companies are just talking to themselves. That’s why more and more, companies are looking to Twitter parties and tweet chats to change this dynamic. But what’s the difference? At first glance, they look a lot alike. But we all know appearances [...]

Tips for BP’s New CEO

By Mike Mulvihill After a week of speculation, by the time this post is viewed BP will have likely announced that Tony Hayward is headed to Siberia. Fitting that Hayward would be sent to Russia, where he will help manage BP’s joint venture there.  Perhaps the most deviled person in America, Hayward is the guy [...]

Does Your Company Know Who Its Friends Are?

By Jenn Riggle Everyone needs friends – even hospitals. Joanna Pineda writes in her blog that people need five people they can turn to for advice, support, problem-solving, coaching and networking. In the corporate world, these people are your company’s Board of Directors. But Boards typically are a bunch of white guys in suits, who [...]

Are U.S. brands and businesses ready to embrace QR Codes in a big way?

By Jeff Wilson, APR (@wilson0507) For a while now, I’ve been reading about Quick Response or QR codes and have been intrigued by the technology. What exactly are QR codes and what do they do? The technology isn’t new. QR codes were first developed in 1994 by Japanese company Denso Wave and are stylized barcodes [...]

SmartGrid’s Summer of Love?

by Mike Mulvihill The 100 degree flirtations of the past several weeks along the Eastern Seaboard remind me of a line from Good Morning Vietnam delivered by one of Adrian Cronauer’s (Robin Williams) voice characters, Roosevelt E. Roosevelt. “It’s Hot. Damn Hot. Real Hot.” There have been isolated brownouts and blackouts (most vocally noted in [...]

Three Telling Signs Your Agency is a Social Media Quack

By Priya Ramesh   This blog post is inspired by a conversation I had with a Senior VP of Communications at a national non-profit who is testing the social media waters and asked me, “So what are some red flags I should be looking out for while I scout around for a social media consultant [...]

Facebook Tips – Quick Start Guide for Business

Your business is not one of those that was an early adopter on the Facebook page front, but since last year you haven’t run into a single customer without a Facebook account. How do you enter the game? First, you must remember that a business page does not allow all of the functions that you and [...]

Will Libraries Go the Way of the Card Catalog?

By Jenn Riggle I loved going to the library as a child. But I can’t remember the last time I went to the library and checked out a book. And I’m not alone. So many of us work past 6 p.m. during the week and then try to pack a week’s worth of living on the [...]

Today’s Afterschool Special: This is Your Brain. This is Your Brain on Time.

Today’s Social Communities Offer Much to Engage but What Inspires True Change?  By Marcy Walsh (mwalsh@crt-tanaka.com and @marcywalsh) Nancy Reagan told me to “Just Say No” when I was 11 years old, and I wanted nothing more than to jump into step in my crisp white button down, red bow tie, plaid skirt, knee highs [...]