Health Reform Makes Strange Bedfellows

By Jenn Riggle Health care reform is changing the way we think of health care, causing people to take more responsibility for their health and wellness. And social media and the Internet are providing the platform to help make this happen. According to Deloitte’s 2009 Survey of Health Care Consumers, 37 percent of those surveyed [...]

Networking – Online and Off!

Recently I took some vacation time and attended the annual International Association of Culinary Professionals (IACP) conference in Portland, OR. Yes, that’s how much of a food geek I am… I go to a culinary convention on my vacation! The association has a lofty name for a group of professional foodies from all areas of [...]

Social Media Conspiracy Hounds Pampers

By Mike Mulvihill A Facebook petition had the power to prompt SNL to invite Betty White to host the king of Saturday night programming this past weekend,  earning the show its best ratings since John McCain hosted. And last week social media brought a series of diaper rash and blisters “…resembling chemical burns” to a [...]

Some Sobering Straight Up on Energy

by Mike Mulvihill Tired of trying to distinguish objective energy usage/ impact/ alternatives/ costs, et al. info from crap hype and fear-mongering half-truths? Then Need To Know is what you need. This website was created by The National Academies (specifically, the National Academy of Sciences, National Academy of Engineering, Institute of Medicine and the National [...]

Reports of Privacy’s Death Have Been Greatly Exaggerated

By Jenn Riggle Facebook’s founder and CEO Mark Zuckerberg made news earlier this year when he announced that the age of privacy is over. But from all appearances, this is certainly not the case. In fact, the age of privacy may have just begun. At last month’s f8 conference, Facebook unveiled its “instant personalization” program [...]

Choosing a Celebrity to Go Social for Your Brand

Last week, Justin Bieber, the 16 year old Canadian singer who has adolescent girls and their mothers in hysteria worldwide, tweeted about his experience on Air New Zealand, our client. More than 600 people retweeted his tweet, according to Twitter Search. And likely more than 100,000 people received the message that Air New Zealand is [...]

Where did all these people come from?

Human nature conditions us to love being part of a movement, sometimes even to the point of addition. The Foursquare swarm badge is a prime example of individual’s desire to be rewarded for a group action. Combined with the short time span of growth, the rewards are ethereal and have no tangible value by themselves. [...]

Why Steve Jobs Doesn’t Need Social Media to Sell Apples?

By Priya Ramesh I make it a point to emphasize to my clients at CRT-tanaka that social media is NOT for all and it’s not a mere check mark on the marketing plan.  There needs to be some strategic thinking behind engaging on social networks with a clearly thought out goals as noted PR metrics [...]