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Hold The Line. Energy Changes Are a Long Time Coming

 By Mike Mulvihill      Wind Power. Renewable Energy. Green Economy. There is an awesome amount of momentum in the America right now around all of these topics. We’re on the cusp of real change in how we create the gobs of energy we increasingly consume in a manner that is kinder and gentler to Mother […]

Headline Writing Drives Traffic

by Geoff Livingston It doesn’t matter what the property is (image by junkerjane). From Twitter and email to document and blog post titles, your ability to write great headlines (or 140 character writing) matters more than ever. Great headlines drive traffic and interest. Attention spans have shrunk, and if you can’t interest someone right off […]

Social Media Tipping Point vs. Press Release

A recent poll of corporate communicators conducted by Ragan Communications and PollStream shows up this week, saying that “only 49% of today’s professional communicators say they think press releases are ‘as useful as ever.’ ” About a third say that the news release is holding on largely due to the U.S. Securities and Exchange Commission’s old school […]

The Birds and the Bees – and Social Media

by Jenn Riggle  I’m not proud to say that I have a double standard when it comes to social media and my kids. But I have to admit, I’m a “Do as I say, not as I do” kind of mom. I have a Twitter account, Facebook page, a LinkedIn profile and spend a lot […]

Did you really want Twitter lists?

Now that we have Twitter lists is it really worth the hype? I haven’t see anyone lining up to form a petition to remove lists like any new Facebook feature, possibly they could use twitter lists to create the list? /irony. In short – the answer depends on how you use or want to not […]

Out Social Media’ing the Democrats

by Mike Mulvihill Photo: voxefx  I have lived in several places throughout the east and Midwest, but I spent my formative years (8 to 18) in the garden spot of the Garden State and I have now lived in Richmond, Va., for the past 19 years (my longest stint so far in one city/location). So […]

Facebook Fan Page Best Practices

by Geoff Livingston Facebook fan pages have become immensely popular for companies and organizations. They love using pages to communicate with their stakeholders.  The following eight suggestions will optimize your fan page to create the most vibrant community possible (for more tips also be sure to check out Facebook’s best practices page, too): 1) I […]