Buzz Meter: ensembli

Early adopters and the Web 2.0 savvy have fully embraced their RSS feeds through their Google Reader, Bloglines or other services. Yet, RSS is not as widespread and mainstream as it potentially could and should be. ensembli, a ‘smart’ RSS tool, takes a different approach than some of the prominent RSS feeds with the goal [...]

A Priest, a Minister and a Rabbi Walk Into a Bar

A Priest, a Minister and a Rabbi walk into a bar from CRT/tanaka on Vimeo.

Fear and Loathing in Personal Brand Land

Attending and participating in many conferences, I find myself dubbed a great personal brander (above, KD Paine’s picture shows me “forced” to bow my head with one of the greatest personal branders, Chris Brogan).  People always ask me how I do it, and I always decline to talk about it because of my stance on [...]

Multichannel Efforts Needed

One of the biggest challenges in 2009 is executing strategic approaches towards community conversation versus publishing content mechanisms.  Specifically, many communicators feel the need to sell a Facebook application, a Twitter account (though you should own the organization’s brand name), publish a YouTube channel, create a blog, etc.  The end result creates social network litter, [...]

Goodness Gracious, Great Blogs of Fire!

Government 2.0 is a popular subject this year. Lauren Vargas of Communicators Anonymous shares her experience at Government 2.0 Camp. Lauren says, “I think it is important to stress that government does not need social media for greater transparency…what we need is re-evaluation of policy hindering transparency (who, what when, where, why – How do [...]

One Ning to Rule Them All

Somewhere amidst all of the Twitter hype a really big statistic was achieved, the creation of Ning’s one millionth social network. In a world where follower counts are lauded or decried for sheer girth, where it’s cool to just to be seen using the tool even from space, communities are bubbling to the fore. One [...]

Reputation Management Means Embracing Your Errors

Lindsay Lohan’s eHarmony Profile from Lindsay Lohan Issues happen. Mistakes are made.  Reputations become tarnished.  This is the way of the world, particularly when an error occurs after a company brand achieves leadership or a human being becomes famous. Sometimes gaffes or human nature takes precedence, and depending on how a company or person handles [...]

Buzz Meter: Ping.fm

Ping.fm is a straightforward service, allowing users to post to multiple social networks from a single dashboard. The service provides users with multiple ways to post updates and URLs, and advanced customization that allows users to pinpoint exactly which social network a message is delivered. This service supports over 30 social networking sites including Flickr, [...]

Events Liven Up Social Media

One of the best ways to deliver meaningful results in social media is to tie your effort to an event. Whether it was Twestival or after parties at SxSW, smart organizations move from conversation to more meaningful activities where people can congregate or receive significantly more value. This is something we encourage our clients to [...]

Goodness Gracious, Great Blogs of Fire!

Digital Labz discusses the importance of successful marketing using a “quality link building campaign. The blog shares a list of 70 social media sites “that allow do follow links; which should have the potential to contribute to the search rank of the page being linked.” Check the list out and offer your suggestions. Bob Gilbreath [...]