Our 1000th Buzz Bin Blog Post

Blogging Primer

A little while ago I wrote a post, dubbed “Blog Last.” It examined the strategic process that should proceed blogging in today’s social media environment, in response to the 86 percent failure rate companies are experiencing (image: Blogging and Recording by Jacob Botter). That being said, there’s still tremendous benefit available to those who can [...]

Buzz Meter: Lizzer

Lizzer – pronounced like lizard but without the “D”– is a bookmarklet created by Digital Sciences, LLC. The tool searches for blog posts, online documents, pictures and videos without leaving your blog editor or your email service site. Lizzer offers seven services from an assortment of multimedia: the Web – Delicious, Delicious Account, Google Web [...]

Integrating Social Media Into the Mix

Any social media strategy worth its salt is a nod to Aristotle’s Metaphysics: “The whole is greater than the sum of its parts.” By shunning silos, social media can (and should) be integrated with traditional media, email, direct and mobile marketing efforts. Think about it (Image: Light Chaos by Kevin Dooley). Customers, donors or any [...]

Looking for the Social Media Savvy

It’s tough losing a bright, talented team member like Qui Diaz, who will leave the company at the end of April to prepare for a new married life in Spokane, Washington. Building the company’s social cause practice with Qui is one of my favorite career achievements. But at least our work to benefit society will [...]

Goodness Gracious, Great Blogs of Fire!

Marguerite Manteau-Rao highlights top results from a McKinsey survey of executives on the topic of Web 2.0 adoption. Some of the results include the necessity for senior leadership to help the bottom up initiatives: “senior executives often become role models and lead through informal channels.” Interestingly, senior leaders also notice that the initial excitement and [...]

A Social Media Glossary

The Internet is a melting pot for new tools and trends, i.e. Social Media. For every new tool, new words or phrases are created. As more and more organizations struggle to embrace social media, we ended up cobbling together a quick glossary of terms for them. This is just a starter’s list based on things [...]

Change the Web!

It’s reassuring to know that many social media savvy people are applying what they’ve learned online to the real world, and developing clever reinforcements to do more. In particular, the gang over at Social Actions is taking intentional steps to bring the best of our thinking to bear. Their new initiative, Change the Web, launches [...]

Introducing the Social Media Rabbi

Book II: Social Media for Social Good

I’ve signed a contract with Bartleby for my second book with an expected release in the first half of 2010.  The working title is Social Media for Social Good, following along the lines of our class at Georgetown University, and to serve a general thirst for sector-specific social media knowledge from NGOs and public sector [...]