Happy New Year

With the sun rising on 2009, all of us at Livingston Communications wish you a happy, prosperous New Year.

Geoff Livingston Embraces and Changes Personal Brand for 2009

After much thinking and several conversations with the LComm team, I’ve decided to embrace the personal brand marketing theory. And, based on that theory it is evident that I need a new image for 2009. I mean, who needs value? Thanks for the great year of interaction and discussion on the Buzz Bin. From all [...]

Work Ethic 1.0: Good Stewardship

The recent “web 2.0″ boom of the past few years has changed the dynamic of the workplace, in many ways for the better. At the same time, it has brought an era of dramatic privilege, a sense that employees should do what they want, whenever they want, and that employers should work to fulfill those [...]

Talking Digital Media with The National Campaign to Prevent Teen and Unplanned Pregnancy

The National Campaign to Prevent Teen and Unplanned Pregnancy seeks to improve the lives and future prospects of children and families. The organization strives to ensure that these children are born into stable homes and raised by two-parent families. The National Campaign’s goal is to reduce the teen pregnancy rate and unplanned pregnancy among young [...]

Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger

by Beth Harte and Geoff Livingston The bad economy has brought to bear one unwelcome change.  With a desire to use more cost effective communication forms, companies are looking to social media.  As a result, there are many, many companies, agencies and consultants rushing to offer social media services. Unfortunately, they don’t know what they’re [...]

Connecting GlobalGiving to Online Media

GlobalGiving connects you to the causes and community-based projects you care about through their online marketplace. Joan Ochi, the Director of Marketing Communications and Robert Dubois, a Marketing Associate who provides support to the organizations online social media strategy, share how GlobalGiving uses direct marketing to encourage people to donate to the causes they support. [...]

Blog Last

Because of the nature of our work, I get to see lots of curriculum for training sessions as well as partake in many conversations about social media communications best practices.  Unfortunately, blog first, then engaging in social networks remains one of the most prevalent trends one finds. This ironically is probably the worst thing a [...]

How FortiusOne Uses the Social Web to Maximize ROI

Disclosure: FortiusOne is a client of Livingston Communications. FortiusOne’s CEO Sean Gorman, Ph.D. discusses how the company uses social media to share advanced geospatial technologies to the market. Sean is a recognized expert in geospatial analysis and virtualization and was honored this year with Bisnow’s Top 35 under 35. FortiusOne was also recognized as one [...]

Goodness Gracious, Great Blogs of Fire!

Louis Gray takes a deeper look at ten new 2008 web services, and considers where they’ll be in 2009. Louis says, “Finding out what your friends were reading and sharing were key facets of most of the new products that gained my attention this year.” Visit LouisGray.com for details on Summize, BackType, TweetDeck, SocialToo, Gnip [...]

Pew/Internet’s Future: A Mile Wide and an Inch Deep

Pew/Internet released its third Future of the Internet study this past Sunday. Really the study is a benchmark survey of thought leaders in the business and reveals some very obvious brush strokes as well as a startling thought or two. Some general thoughts on the report before diving into specific findings… It’s a highly subjective [...]