Three Big Takeaways from the Mobile World Congress

This year’s Mobile World Congress (MWC) in Barcelona — the most expansive wireless telecom show in the world — highlighted the impact social computing and entertainment is making in wireless.  While WOM marketers and PR pros may be inclined to dismiss marketing as a holy grail that’s never been achieved, they’d be wise to keep [...]

Goodness Gracious, Great Blogs of Fire!

Michael Dell was interviewed this week by Shel Israel for his SAP Global Survey on social media. The positive impact that Dell has seen since implementing a blog and social media campaign can be attributed to the idea that “Dell gets it.” A great example of how a CEO understands that losing message control can [...]

Social Media Club DC – February Meeting

Hot off the presses, we’re announcing the SMC-DC meet-up for February! Our friend who is “kind of a big deal”, Aaron Brazell of Technosailor and District of Corruption will headline the event for a discussion and Q&A session about his work as Director of Technology at b5media and social media strategies and personal branding. We’re [...]

Hip, Slick and Useless

The crush is on. Almost every company, client and person I talk to in corporate marketing wants to create a social media program. But there’s a lot of execution without thinking.  It’s hip, slick and social to have a blog and a Facebook profile, but really, so what? If companies don’t think about their efforts [...]

I Heart Wireless

I have some history in the wireless telecommunications business, dating back 12 years now. So attending this year’s Mobile World Congress (MWC), the most expansive wireless telecom show on earth comes with great pleasure.   The convergence of wireless telecom, computing and entertainment is evident throughout MWC-targeted marketing. Unlike the United States, most of the [...]

One, Two, Three Strikes You’re Out

While it seems the three month old strike between the Writer’s Guild of America and production companies seems to be finally coming to an end, the media frenzy surrounding it is showing no signs of letting up. PR Week recently turned to opinion leaders in the blogosphere to see what kinds of conversations are happening [...]

Nettie Hartsock Discusses SXSW, Books, and Over Indulging on Social Media

Book publicist, blogger and former tech writer Nettie Hartsock and I had a chance to sit down and chat.  Nettie is a veteran e-business journalist and PR Marathoner. Her name can even be Googled with some notable results. Our conversation covered a wide variety of topics , including: SXSW Positioning online as a subject matter [...]

PR’s Glass Ceiling

Perhaps you’ve noticed. It’s not a new issue. According to Kami, 87 percent of top marketing bloggers on the Ad Age 150 are men (prompting last summer’s W list meme). And 90-95 percent of the top twenty bloggers on Brendan Cooper’s Friendly PR Index are men. This overwhelming statistic reflects recent social media speaking trends, [...]

Widgets for PR People

Livingston client BIA Information Network, maker of the Active Access brand of widgets, has teamed with The Public Relations Society of America’s National Capital Chapter to release a PR version of its widget! The desktop application keeps users apprised of upcoming networking events, programs, news, educational events, job postings, and podcasts. The ActiveAccess application has [...]

Let’s Talk About Now Is Gone on February 16

On Saturday, February 16 from 1-5 p.m., I will moderate four consecutive one hour sessions on Now Is Gone for the my ooVoo day project. If you can’t catch me on the road, this is the perfect opportunity to have a deep dive on social media and how it can benefit your organization. Here’s how [...]