2008 Buzz Bin and Now Is Gone Editorial Missions

With the new year on the horizon, we’re slightly retooling content on both the Buzz Bin and the Now Is Gone blogs.  These blogs are meant to serve the communications and business communities so I wanted to give readers an opportunity to comment on the missions. If you’d like to see different content, please comment! [...]

Rejoining the AdAge 150

Last September I asked AdAge to delist the Buzz Bin for several reasons, but mostly because I felt the system favored older blogs with too much emphasis on historic Bloglines accounts and not enough on recent performance. ToddAnd and Charles Moran listened. AdAge added Alexa page rank and re-calibrated rankings to make a more complete [...]

To Twit or Not to Twit

I am the anti twit, at least that’s what they’re calling me. I am the only one in the office not on Twitter and not really sure I see the point of it. I’m not sure what I would say that would be worth “following.” This past Monday we were in New York City, Trenton, [...]

Debbie Weil Discusses Social Media in China

This week we had the opportunity to catch up with corporate blogging expert Debbie Weil. Debbie is a good friend of ours based in D.C., and her book, The Corporate Blogging Book was recently published in Mandarin Chinese, prompting her to travel to China for a book tour. She comes back to us with a [...]

PR’s Ridiculous Identity Crisis

An interesting comments chat with Rich Becker on the definitions of PR led to this post.  Despite all of the PR experts out there, no one can come up with a set definition for what it is.  And that extends to our supposed industry leading bodies and resources as authoritative as Webster’s dictionary (Image from [...]

Second (and Third) Chances for Change

Will the competition between Target and Wal-Mart come to a head over social media? Last year, we saw the result of Wal-Mart’s astroturfing incident with their blog and Edelman’s not so transparent assistance. More recently, Target Rounders has come out, and once again the public (bloggers and consumers alike) is left with a sour taste [...]

It’s Hollywood, Baby!

If your PR practice is technology centric, it’s inevitable that your work will either be directly impacted by or lead to Silicon Valley.  Stick around long enough, and you will realize that Silicon Valley is the Hollywood for geeky people.  It’s so hot to be a nerdy, tech type! There’s even a tech paparazzi rag, [...]

Goodness Gracious, Great Blogs of Fire!

There has been a lot of discussion over the past couple of weeks over what criteria makes someone an “expert” in social media. B.L. Ochman has a post that cites the importance of having a successful case study to prove social media knowledge and ROI. Brains on Fire posts about tools to spread the word [...]

Convergence

You can feel the tension. Consider the following post titles from the past two months: “We’re All in Customer Relations“ “Is It Viral or WOM? What’s the Difference?“ “This is the Corp Comms. Dept. How Can We Better Serve You?” “Is Customer Service the New Marketing? Of Course Not!” “Customer Service is the New, New [...]

Strategic Thinking

I’ll be the first to admit I’m still learning, but like any PR professional, I want to deliver the most thorough work to my client. While writing a strategy report this week, I started searching for a definition. I wanted a black and white definition for strategy. What I learned, is it all depends on [...]