Happy New Year!

Time marches on!  Have a happy and safe holiday.

Ten Social Media Wishes for 2008

This past year saw some dynamic changes in social media. Consider the rise of Facebook, Twitter’s increasingly strong position as the microblog network of choice, blogs’ maturation as a media form, and the continued adoption of social media by millions of Americans. Looking forward to the New Year, it’s a time of consideration, hope and [...]

The Best of 2007

We’re taking a social media break this week.  In the interim, enjoy the Best of the Buzz Bin in 2007 as ranked by unique page views. And also a parting gift: Christopher Walken reading The Three Little Pigs.  Happy holidays, folks! Federal Blogging Poised to Take Off? (June 7) GeoCommons Social Media Release Case Study [...]

Marketing Profs Wireless Internet Article

Earlier this week, Marketing Profs published my article on wireless internet marketing. Here’s a snippet: So for the intelligent marketer the question must be, “Is mobile the right medium to reach my constituencies?” To make that decision, marketers have to be aware of three critical trends that focus on mobile data usage: The end-user of [...]

Nostalgic

This time of year always makes me nostalgic, and I reflect on where the year’s gone and what I’ve learned along the way. This one’s been a whirlwind. This time last year, I had never heard of The Buzz Bin, back then, Diary of An Ad Man. I wasn’t reading blogs, and I certainly wasn’t [...]

Cluetrain Manifesto versus Cult of the Amateur

Yesterday on Now Is Gone, I recommended five books (in addition to the text of the same name).  Two of them were diametrically opposed books, the Cluetrain Manifesto and the Cult of the Amateur. It’s hard to escape the influence of these two books. This video discusses the two books and includes interviews with Chris [...]

The Measurement Meme Redux

Last month, The Buzz Bin posted a measurement meme to discuss measuring the success of a social media program as well as the ROI. We have received almost 30 ping-backs to the posts, and from those countless others have been tagged to respond as well. It’s been great reading some of the excellent thought leadership [...]

Case Study: White House Drug Policy Office Pushes Back

by Rafael Lemaitre, Deputy Press Secretary for the White House’s Office of National Drug Control Policy Three years ago, the White House’s Office of National Drug Control Policy became the first Federal agency to launch a blog.  We created the blog, called Pushing Back, with the intention of making it a central source of timely [...]

Goodness Gracious, Great Blogs of Fire!

Shel Holtz comments on Money Magazine’s annual “Dumbest Moments in Business”. He highlights some of the top PR and marketing moments and the bad communications combined with the even worse consequences. The Publicity Hound shares a story from Christian Science Monitor that mentions that declining popularity of book tours to promote books., in favor of [...]

Report: Privacy Issue a Red Herring

It turns out that though we like to make a fuss about privacy, Americans really don’t care.  In a fascinating report that comes on the heels of the Facebook Beacon quagmire, the latest Pew/Internet study, “Digital Footprints,” reveals that Americans aren’t monitoring their online identities frequently. Thus the privacy issue may be a red herring. [...]