Digital Marketing

3 Easy Facebook Insights Tips to Boost Engagement

facebook-insights

Social media is the only place where you can interact with your brand’s advocates (and not-so-advocates) in real-time. But before you can engage effectively, you have to take a look at your page’s analytics. Here are three easy tips to improve your brand’s Facebook engagement by spending a little time in Facebook Insights.

1)      Know your Audience – Easy right? You’d be surprised. Head over to the “People” tab in Facebook Insights to learn more about your audience.

We’ve found that some of the brands we work with have very segmented audiences on each of their social network profiles. For instance, unlike typical Facebook demographics, one of our clients skews very heavily to boomers on Facebook. When we came on board, they were posting content without thinking about who they were reaching. By taking a quick peek at their insights to hone in on their target audience, we were able to make some simple changes to their content that already have yielded big results – doubling the organic reach in just a week without any paid support.

2)      Timing – Great news, no need to scour the internet anymore for stats about the best times to post on Facebook. Facebook…

Healthcare

Summer time and sunshine: Tips to keep your skin protected

For most of us, summer is filled with many outdoor activities. Whether you’re spending the day on the boat with family, or having a backyard BBQ with friends, it’s important to have fun—but it’s also important to keep your skin protected from the bright summer sun.

Ultraviolet radiation is no joke. Its effects on your skin can cause damage for years.  So, here are a few tips from the American Cancer Society to keep your skin safe, glowing and beautiful.

1

  • Stay in or near the shade: This is an obvious one, but it’s also one of the most important. Limit your exposure to UV light and avoid being outdoors in direct sunlight for too long. This is especially important when you’re on the beach or in areas with snow because sand, water and snow reflect sunlight, which increases the amount of UV radiation.
  • Wear clothing: If you plan to spend the whole day at the beach, or in the backyard, be sure to grab an extra t-shirt on your way out the door. There are many different options for this so choose an outfit that’s most comfortable for…
The Booze Bin

Red, White and Brew: Craft Beer and Grilling Pairings for Summertime

flagAhhhh, Independence Day. What better way to celebrate America’s Birthday than with fireworks, sparklers, a cookout and beer? If you’re a beer lover like me, you are always on the lookout for new flavors, unique ingredients and one-of-a kind tastes. And great food pairings, of course. (Don’t know where to start? Check out my last blog post and infographic on Craft Beer and Food Pairings … guaranteed to help you out!) So here’s a fun idea for your holiday cookout: serve red, white and blueberry ales paired with grilled deliciousness for a festive 4th of July gathering. Check out these pairing ideas to be the coolest host on the block.

Red Ale

Characteristics: Red ales (also amber ales) are known for their notes of caramel and toffee malt, slightly roasted grains and low hop presence. The roasted barley gives the beer a reddish hue. With a low level of bitterness, red ales are smooth with a dry roasted finish.Midnight

Grilling Suggestions: Meats, lamb, game birds, venison, sausage, pork, chicken, vegetables

Drink This: Head to your local craft beer seller to…

Higher Education

Online Student Engagement and the Uncontrollable Conversation

Students using their smartphones in a row

Universities undoubtedly understand the importance of their social media channels. But what are they doing with (and how do they benefit from) the uncontrollable conversation?

Social media has traditionally been a great tool for recruitment and retention, sure. Some are finding innovative ways to raise money online. All should be going beyond their own channels to look and listen for brand clues.

That is, a complete social strategy should always include monitoring and engagement, but engagement can (and should) go beyond comments and replies. Listening to the social conversation will allow for better, more carefully constructed content. Chances are it will also help with operations.

In 2015, students flock to the net to connect with each other. Most schools’ students have an array of online communities, groups and pages across different social media channels. As people become more and more fond of digital relationships, chatter between students, parents and alumni will continue to happen on the web.

This means online communities for college students now thrive independently from university control. This takes the conversation out of the school’s control and…

Investor Relations

The JOBS Act is Working

jobsSeveral years ago I wrote a blog post when the Jumpstart Our Business Startups (JOBS) Act became law. At that time we thought it was a desirable piece of legislation that would give the public equity markets a much-needed shot in the arm. That is, we hoped that by making the initial public offering (IPO) process both less costly and less burdensome, the JOBS Act would encourage more company management teams to file for an IPO. That generally means employment gains at the newly minted public companies, as well as at the service providers who count them as clients.

So three years into it, where do we stand? All in all, the JOBS Act has been a good thing! In 2014, nearly 300 companies went public – the largest class since 2000. Anyone who was in any way, shape or form associated with the public company marketplace in the years surrounding the Great Recession knows how little activity there was. New offerings were a rarity. No one expected a return to 1999 – the year of the story stock with nothing to back it up – but the dearth of new companies was an…