Sep 23 2016
There, I said it… And the Buzz Bin did not burst into cinnamon-y flames.
In all seriousness, although terrifying, we have T-9 weeks and T-13 weeks until Thanksgiving and Christmas are at our doors (respectively).
What does that mean for a communicator like yourself? It means now is the time to solidify those holiday campaigns and ship them out the door for implementation.
However, in case you have a little wiggle room in those merry marketing plans for innovative thinking… I asked my esteemed colleagues to consider upcoming trends in the consumer products marketplace that we can expect this coming holiday season.
Take a gander:
Sep 22 2016
At a recent doctor’s appointment, my physician told me a story about a woman who needed treatment, but left in the middle of the appointment, proclaiming, “That’s not what the Internet said!”
Because we live in an age where consumers can find almost anything they’d like online, sometimes it’s hard to determine who to trust. I was recently reminded of this when the news came out that The American Academy of Pediatrics strengthened its warnings about prescribing codeine for children because of reports of deaths and risks for dangerous side effects including breathing problems. Even though the dangers have been presented, studies suggest it is still commonly prescribed by doctors and dentists despite the risks and lack of evidence that it works to relieve coughs.
So when a doctor prescribes your child a medication that you’ve read several warnings about, what do you do?
One colleague told me that she has no problem talking with her physician about issues like this. It helps build trust and makes her want to continue
going back to the same doctor. And in an instance like this, there are several alternatives for children.
Another colleague chooses to
Sep 21 2016
The very definition of the word trend means to veer in a general direction or to show a tendency. Below are five beverages on my radar for the coming months, rooted in hard data but sourced from what I’m seeing and hearing in the New York scene.
The surge of nutritionally-aware (if not nutritionally-balanced) cocktails is imminent. You read it here first. We’ve seen gain momentum it in the culinary community with fresh, season-driven menus. This philosophy is extending into beverage programs as well. Two examples:
-Mixologists are increasingly using natural natural sweeteners like maple syrup as a healthy and tasty alternatives to refined sugar in cocktails. Here are 27 examples, courtesy of Eater and bar programs around the country.
-Opening next week, Rouge Tomate Chelsea, with its avant-garde SPE-certified food and beverage program, is featuring cocktails (and mocktails) with fresh ingredients like carrot and cucumber juice and chia seeds.
Whether high-brow or low-brow, large format bottles are showing up on more home and restaurant tables. There are also restaurants who are putting…
Sep 20 2016
Recently, a hot topic of conversation in the higher ed space is rankings – and some are implying that an overabundance of rankings are leaving students confused, not knowing which to trust to help them choose a school.
A recent New York Times op-ed took the notion one step further by simply calling college rankings a joke. Author Frank Bruni writes about quirks in the U.S. News & World Report rankings and how many schools will try to “game the system” to move up in the ranks. My main takeaway from his piece:
…rankings are front and center, fostering the idea that schools are brands in competition with one another. The rankings elevate clout above learning, which isn’t as easily measured.
I agree that rankings shouldn’t be the star of the show, but they deserve a supporting role, at least.
Why shouldn’t higher ed institutions make every effort to raise their profile? And why shouldn’t students tap all available resources to guide their best college decisions?
Rankings elevate a college’s brand in an age where differentiation is critical. The cost of…