BuzzLine: PadillaCRT Personality Quiz

After attending the PRSA International Conference and Career Expo last week and answering questions from eager students about how to succeed in getting an interview at PadillaCRT, we thought it was time for a little quiz.

Agency life is all about culture. Working well as a team in brainstorms, meetings and office outings is almost as important when looking at prospective hires as great work experience or stellar recommendations.

To vet potential new employees, 88 Creative, a design and marketing agency in Toronto, created a BuzzFeed quiz to help applicants figure out if they would mesh with the company culture. With questions ranging from your favorite snack to your stance on the iOS vs. Android debate, quiz takers were able to see if their personality would be a good fit for the job.

So here’s what we want to know:

Current employees – what’s your six-word personality-based question to ask potential new hires? For example:

-          How do you define your purpose?

-          What do you enjoy on weekends?

And prospective hires, let’s hear your six-word personality pitch to convince us you’d fit in with the team. For example:

-          My Purpose: Think…

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Wine, Food & Nutrition

Nice Numbers You’ve Got There. (So, what’s in it for me?)

pic 1There was once a time when reader impressions ruled. Get a client’s product on the cover of Prevention magazine and you got carried around on a chair.

As we made the shift from bragging about total impressions, we became pleased with ourselves when we could show a client their Facebook followers increased 230% and—hey, look at this—72 people repinned this photo!

The client nods. Then asks the money question: Considering the hefty investment we’ve made in social media, can you show me how all this expensive activity affects my sales?

Good question and one we can be prepared to answer.

Oh, we could get into agent-based modeling and show how ‘persuaders’ affect penultimate decision making. But then, does our client really want to discuss quantitative research? No.

pic 2Let’s get down to it. We are expert surrogates for our clients who trust our knowledge, experience and even our intuition to lead the way. Ten years ago we told them this social media thing is big and it’s time to pounce; they trusted us. Ever since, we’ve developed ‘conversations’ and posted and tweeted and virtually partied…

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The Booze Bin

Vodka vs Whisky: Top 3 Reasons for the Shift in U.S. Sales

Sometimes, I feel I am the only advocate of vodka left. I’ve had some backup with U.S. sales and with the recent book by Victorino Matus, I didn’t feel so alone in the world.

Or so I thought.

That all changed this week when it was released that whisky has overtaken vodka in U.S. sales. Which makes this little tidbit all that more interesting: Vodka has overtaken whisky sales in the UK.

While Whisky usually costs more than vodka and is driving the sales price up, the biggest volume drivers are large brands that cost less. If pricing isn’t the issue, what caused this shift of power?

1) Flavors. The vodka category has been counting on new flavors to drive sales. Everyone and their vodka brother had a flavor, some good*, some bad. Whisky has jumped on the bandwagon, creating varying flavors, some good, some bad. But that has allowed for the category to increase space on shelves.

2) Women. Females are the main purchaser of alcohol in the home. There is the…

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Media Relations

The Impact of Social Media on Today’s Newsroom

social-media-newsroom1It’s no surprise to anyone that we are in the midst of a digital era of news coverage and storytelling. Today we live in the real-time, personal web and the way we find news (or news finds us) is novel. From a PR standpoint, we now include social media metrics into recap reports, we develop hashtags for real time engagement at events, and we even pitch select reporters via Twitter. At the recent journalism session I attended at Social Media Week Los Angeles, however, I got an intimate view into the way social media has impacted the “other half”— as some of LA’s most respected journalists came together to reflect on the impact of social media on today’s newsroom. Below are some salient takeaways:

1. Anyone can be a news producer

Whether they are “reporting” via YouTube, Twitter or Facebook, citizens are reporters, and as a result, journalists have lost the monopoly of information streaming and sharing. They are no longer the messengers nor are they the only valuable information sources—“public” journalism has taken over. As Chris Schauble, the co-anchor of KTLA 5 Morning News stated, Twitter enables users—including him— to be…

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BuzzLine: Lower Gas Prices

Gas prices across the country are dropping below $3.00 a gallon and with the U.S. oil industry producing its highest levels in 30 years, this could provide some long-term relief for American motorists. Currently, the lowest figure in the country is $2.877, and the prices could fall even lower.

This brings us to today’s BuzzLine contest. In this week’s contest, you get to pick a side:

If you were in PR for a national chain of gas stations and you were charged with promoting more fuel consumption with lower prices, tell us in exactly six words what your marketing messages might be:

  • Full tank. Now for less bank.
  • Go ahead, put the pedal down.

OR, you can take the side of a conservationist and counter with exactly six words that argue for less fuel consumption:

  • Costs even less to ride a bike!
  • Eat chili and gas is FREE.

Leave your answers in the comments and we’ll reward the winner with a Starbucks gift card! So whether you’re binging on Netflix or fighting crime, take a break, ‘cause it’s BuzzLine time.

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