Unique connections. Powerful results.
See the connection
Crisis Management

When Tragedy Strikes: Communication Lessons from Orlando Regional Medical Center

Orlando Surgeons
Your current browser isn't compatible with SoundCloud. Please use one of the following browsers: Google Chrome, Firefox, Safari or Internet Explorer 10 or higher.

In the wee hours of Sunday, June 12th, Orlando Health’s Orlando Regional Medical Center (ORMC) was thrust into the spotlight as the Level 1 trauma center responded to the worst mass shooting in U.S. history.  49 dead, 53 injured.  44 of the victims arrived in the emergency department at one time.

A nightmare on every level.

ORMC has been praised for its response to the tragedy. The hospital has received an outpouring of support locally and nationally, recognizing the heroic efforts of the medical team.

Thankfully, this tragic scenario is an unlikely one for most hospitals, but it does demonstrate that organizations have to be ready for the worst – sometimes even worse than they could ever imagine. As health care communications professionals, what can we learn from the ORMC response?

1) Plan for the worst – and drill for it regularly  

In a recent blog post, Brian Ellis, PadillaCRT’s Crisis and Critical Issues practice leader notes, “In crisis management, the name of the game is speed. The faster a crisis team can get ahead of the issue, the less damage will be caused to the company. Speed is based on three factors: the flow of information

Wine, Food & Nutrition

The Power of Packaging: How to Win Over the Hearts and Minds of Consumers

Your current browser isn't compatible with SoundCloud. Please use one of the following browsers: Google Chrome, Firefox, Safari or Internet Explorer 10 or higher.

On average, people make about 35,000 decisions every day. I am endlessly fascinated by what drives a person’s decision-making process. As a beverage marketer, I am particularly interested in what sways a person to select one bottle, can or box over another and put it in the shopping cart, whether virtual or in-store. There is no set formula that shows why a person selects one product over another, but we can try to better understand the people behind the purchases, and zero in on some of the factors that influence decision-making.

PHOTO1

One important factor relates to packaging. According to Nielsen, 64% of consumers try a new product because the package catches their eye, and 41% will continue to purchase a product because they prefer its design. In a study completed by Nielsen on wine packaging design for wines under $20, the bottles that grabbed consumers’ attention best had brightly colored labels and capsules. The personality of a brand projected through the packaging is also influential, and what really differentiates one brand from another. For wines above $10, Nielsen found that millennials gravitated towards brands that portrayed a

PR Industry Trends

#PrayforPat – Social Good

Your current browser isn't compatible with SoundCloud. Please use one of the following browsers: Google Chrome, Firefox, Safari or Internet Explorer 10 or higher.

Let’s be honest… social media can be a hateful space. Studies have shown that 15 percent of high school students were electronically bullied in 2013.* During the past couple of months, the presidential election also has made for a particularly caustic social sphere. So, when #PrayforPat started trending on Twitter yesterday, it gave users a moment of pause to remember that social media can also be very, very good.

The hashtag refers to Pat Summitt, legendary coach of the University of Tennessee Lady Vols basketball team. She is the winningest coach in NCAA basketball history, beloved by former players and the community at large. In 2011, she was diagnosed with early onset dementia, Alzheimers type at 64 years old. Coach Pat then finished out the 2011-2012 season and formed a foundation for Alzheimer’s research before retiring.

When news broke that Pat was in critical condition, Twitter responded with love for the great coach and a trending hashtag #PrayforPat.

So many people and organizations are sharing their respect and appreciation for Coach Summitt. Those of us who have been lucky enough to have a special coach or mentor immediately feel a connection to Pat and her story. And that’s what social media helps

Manufacturing

Three Ways to Maximize your Trade Show Investment, Beyond the Booth

Your current browser isn't compatible with SoundCloud. Please use one of the following browsers: Google Chrome, Firefox, Safari or Internet Explorer 10 or higher.

Trade shows hold excellent marketing and sales opportunities for B2B companies. But with limited budgets, investment in show-floor real estate might be daunting. Here are three ways you can maximize your company’s trade show attendance and make the cost of a booth well worth it:

via GIPHY

Seek Out Speaking Opportunities

Pulling customers into your booth with engaging showmanship is hard work. Don’t forget that trade shows also present an opportunity to reach a captive audience off the show floor. These events are full of opportunities for conversation – from 1-1 meetings and small group presentations, to panel discussions and auditorium-filled keynote presentations – many of which are free.

Maintaining a presence in front of the crowd goes beyond giving your company good brand recognition. It positions your employees and company as thought leaders. Seek out topics that are relevant to customer issues and make sure not to use the opportunity as a sales pitch.

Capitalize on the Media

Editors of your key publications are already at the event to learn about what’s new and innovative for their readers. Articles published at-and post-event will help you reach key audiences beyond attendees. There are several ways to engage

PR Industry Trends

Marketing to the Modern Day Dad

Your current browser isn't compatible with SoundCloud. Please use one of the following browsers: Google Chrome, Firefox, Safari or Internet Explorer 10 or higher.

It seems like in this day and age, there is a holiday for everything. Literally, if you Google “today’s food holiday” you are bound to find a holiday to your liking. In fact, this will stay true for every day of our 365-day year.  Heck, this past Tuesday (June 21) was National Selfie Day! Yes, that’s officially a day. And, it’s not surprising that some of our favorite news sources have capitalized on this ridiculous “holiday.” Nonetheless, many holidays have been around since before I was in diapers and will live on long after I’m gone. And, those holidays will be targeted by brands through marketers, advertisers and news sources in what they hope is a new and compelling way every year. This past Sunday, many of us celebrated what in my opinion is deemed to be one of the more important holidays in our country, Father’s Day.happy father's dayLeading up to June 19 this year, marketers attempted to pinpoint how dad’s behavior has changed throughout the past year. While the typical dad gifts like cars, ties, grills, hardware tools and electronics will sell on-shelf, brands are noticing a change in the modern-day, 2016