The Booze Bin

Overlooked Wines You Need In Your Life

Few beverages are as old as wine, and thank goodness! I can’t imagine our ancestors making it through the ups and downs of humanity’s evolution without it. I mean, where would the great literature of the world be without wine? Or great romances for that matter? For most of our history as wine drinkers, we have consumed wine like water – literally. Water was too dirty and dangerous to drink for a big chunk of our past, so we drank wine instead.

There are conflicting claims out there, but wine has been around since at least 4,000-5,000 BC. Naturally, there have been tons of regions and people making wine over the centuries as a result. Some of those often fall through the cracks for American wine lovers in their 20s and 30s, mostly due to obscurity, lifestyle, misinformation, or just the sheer volume of available wine in the U.S. Below are my top picks for wines we tend to forget about and why we need to give them the proper pour that they deserve:


It’s no secret that Americans don’t do after dinner drinks – we have an

PR Industry Trends

Being Purpose-Driven Can Make Dynamic Changes in PR and The World, Says 2016 PRWeek Hall of Famer Patrice Tanaka


PRWeek paid tribute to six luminaries of the public relations industry by inducting them into the fourth class of the PRWeek Hall of Fame in a celebration at the Grand Hyatt in New York on December 5.

The 2016 honorees including Patrice Tanaka, co-founder of Patrice Tanaka & Company, Inc.; CRT/tanaka; and PadillaCRT, where she served as chief counselor and creative strategist. Patrice now serves as chief joy officer of Joyful Planet, a business and life strategy consultancy she recently founded.

Other inductees included:

  • Margi Booth, founder and chairman, M Booth
  • Lisa Caputo, executive vice president and chief marketing and communications officer, The Travelers Companies
  • David Drobis, former CEO and chairman emeritus, Ketchum
  • Steve Harris, partner, McGinn and Co.; former vice president, global communications, General Motors
  • John Onoda, senior consultant, FleishmanHillard; formerly with Visa, Levi Strauss, Charles Schwab, GM and McDonald’s

Following are excerpts from Patrice’s acceptance speech:

I want to thank the PR industry for teaching me how to shape and focus my creativity, passion and drive into campaigns that helped build brands and businesses and created positive social change. 

 It is my 35+ years in PR that convinced me of the power of “purpose-driven individuals”

PR Industry Trends

Big Paycheck, Little Trust



The Richmond Times-Dispatch reports on the state’s highest paid employees. Six of the top 15 are college presidents or administrators. One is an offensive coordinator for a college football team.

For some observers, it’s an offensive situation as the costs of higher education skyrocket.

Here at the American Marketing Association’s annual Higher Education Symposium, the conversation started yesterday with a talk about Americans’ declining trust levels in government, business and media. The lack of trust in these institutions arguably gives colleges and universities greater trust to play an even larger role in addressing local, regional and national challenges.

But when obtaining a college degree typically saddles its earner with years of debt, excessive pay for administrators (and coaches!) undermines that trust. It creates a perception, fair or not, that institutions prioritize raising money, opening buildings and playing games over making college more accessible and affordable – a paramount issue for students and their families.

PR Industry Trends

3 PR books and who should read them


This year, I read three books on different themes in PR and took notes on some of the key takeaways. Enjoy these selections with a nice glass of wine (or tea) for some light weekend reading, if you’re so inclined.

pitch-197x300This is How You Pitch: How to Kick A** in Your First Years of PR
By: Ed Zitron

Overview: I read this book in two nights of skimming and highlighting while watching TV. Maybe multitasking is frowned upon, but I think it makes for a good PR pro…and so does Zitron. He goes over all the ways to make your media pitch worth an editor/reporter/producer’s time and he does it in a humorous way, highlighting some of his mishaps and experiences. The book is exactly what it sounds like – a step-by-step guide to pitching, but it is also great for setting expectations for your first years in PR.

Who should read: Any interns or assistant account executives not afraid of a few curse words and satire who want to impress their supervisors with some ~sweet~ pitching ideas.


  • No matter what industry your client is in, you need to keep on top

Media Relations

Media Relations and How to Save It

If I tell you that the media relations landscape is a complicated field of uncertainty, I think I’d be understating the obvious. Those reading this probably aren’t new to the fact that as more shared vehicles emerge and paid support becomes expected, the earned media space has been on the receiving end of a lot of this change.


But in an industry rooted in public opinion, we’ve come to expect the need to evolve our operations and approach regularly. So, earned media isn’t what it used to be. It’s time to bury our what-if’s and but-why’s and focus on what’s next.

In the recent months, I’ve attended several PRSA Meet the Media events, and I’ve heard directly from the source exactly what many of us have dreaded hearing. So the question is… what are we going to do about it?

I’ve outlined a few trends below that I’ve noticed and some predictions I expect for this sector, as well as how public relations practitioners will need to react in order to continue driving media results in a narrowing market.

  • Overall trust in the media is down. Even crazier, Republican trust