Digital Marketing

Live Video & Your Brand: A Simple How-To Guide

live video

You’ve been hearing about (and seeing) live video everywhere for a while now and it’s time to get your brand in the game. Not sure if live video is right for you? Here’s a quick checklist:

Do you want…

  • to be more engaging on social media
  • to reach more millennials
  • to seem less like a robot
  • your brand to be more authentic

I would hope that the answer to all of those questions is yes. If not, you may want to skip this post and read this. Still not convinced? How about these nuggets of wisdom:

  • 80% of all consumer internet traffic in 2019 will be video traffic – Cisco
  • Most people retain 95% of the message they see in a video compared to only 10% of what they read in text
  • Your content earns a top spot in algorithms (especially with Facebook Live)

Now that were on the same page here’s a run-down of some of the most popular live video streaming apps and how you may want to apply them to your brand.


Let’s start with Facebook Live – not necessarily because it was the…

Wine, Food & Nutrition

QUICK! Name Your Customer’s Favorite Restaurant.

Friends eating at picnic table in park

What did you eat yesterday? For me, it was yogurt and berries, kale and chickpea salad, some almonds and a feta burger washed down with a martini (okay fine, and a glass of wine). Nothing outrageous or even that decadent. But now, consider the source for all these foods – at home, one of those food app delivery services, my office “stash” and a neighborhood restaurant. Sound familiar? We—consumers—purchase food to make or eat at home as well as regularly rely on restaurants or prepared food sections at grocery stores (“grocerants” as they’re now called by some). So as marketers of packaged foods or agricultural commodity boards, why do we only look to understand consumer behavior at retail and ignore foodservice?

Let me underscore the urgency of this question. According to Technomic, Inc., 49% of the total food industry revenue is derived from foodservice operators. Or, nearly 50-cents of every dollar consumers spend on food and beverage is away from home. It stands to reason that the choices your target audience makes in the grocery aisles are affected by the decisions they’ll make when in a restaurant. Having a broader, well-rounded understanding of these preferences and motivations and


How Your New Year’s Resolutions Trigger Growth in Other Industries

We’re 12 days into 2017 – is your new year’s resolution still kicking? If it seems like less than two weeks is a ridiculously brief time span to lose sight of a new goal – it’s because it is. Research shows that most new year’s resolutions die by January 11th (aka…yesterday). But if you don’t find yourself in this group of fizzlers, congrats! Your willpower is stronger than most and it could be a whole month before businesses start feeding off the profits of your broken dreams.


Year after year, health and wellness-related resolutions like losing weight, being active, eating better, or improving personal wellness are consistently some of the most common resolutions, so it’s no surprise that they dominate the 2017 list. Of all the industries that use the new year to piggyback on thematic marketing campaigns or ads recycling the “new year, new you” concept, the one that surprisingly seems to see the least direct benefit, is the health care industry.

Most health resolutions relate to improving self-image, like losing weight through diet and exercise. When it comes to “getting healthy” 37 percent of individuals made this one of their primary

The Booze Bin

How Brands Are Mixing New Cocktail Trends into their Campaigns


Source: Friend & Johnson

Whether you’re a man-bunned mixologist in-the-know, a marketer of luxury spirits or a cocktail-loving consumer, 2017 is a year to cheers to with interesting trends on the horizon. Especially when Euromonitor is estimating that there will be many, many new consumers — 400 million new consumers by 2020 globally for luxury spirits.

Let’s take a look at a few cocktail trends and how smart brands are mixing them into their marketing.


More and more, consumers want to hear the story behind their cocktails. These stories are traded as social currency among millennials, passionately showing their knowledge of a single-malt (ahem, my fiancé’s recent obsession) or linking a spirit or drink’s history back to their own community.

Cooper Spirits created a cool video to promote Slow & Low’s Hochstadter’s Rock and Rye which dates back to the mid-1800s. It’s artfully shot, gritty and has just the right amount of anecdotes, like the fact that the drink was originally sold in pharmacies to cure colds. What they tapped into was this trend of rich storytelling that consumers were eager to hear, resulting in a strong…

Internal Communications

Engaging Employees – One Size Does Not Fit All

It’s 5:15 p.m., and you’ve just finished drafting a report summary requested just an hour earlier by the CEO. She’s a stickler for correctness, so you head down the hall to have your ace proofer, a 27-year-old research assistant, give it a quick review before you send it.

But when you get to her office, it’s clear she already left.

So you walk across the hall to find another good resource, a 50-year-old department manager who not only is a research expert, but has enough seniority to understand why it’s a good idea to respond to the CEO’s requests sooner rather than later. He’s just walking out of his office door, coat in hand.

“Sorry,” he says. “Can’t do it now. I’m meeting some friends for drinks.”


Just as you’re thinking, If there are any typos in this thing, I’m screwed – you run into a 30-year-old colleague from the Finance Department, who also is heading out the door. Before you can finish your tale of woe, he takes the paper from your hand, says “I’ll take a look and get it back to you ASAP,” and heads back into