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PR Industry Trends

Three Marketing Musings Inspired by Eating Across Europe

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The Tapas BarI’m grateful for the opportunity to have recently vacationed in Europe again, returning to spend time in two favorite cities and also checking out a new destination. As a food lover and marketer, of course much of my travel enjoyment was punctuated by dining experiences – and in hindsight, several of those culinary moments were good reminders of trends and lessons happening in the world of marketing communications.

1. The Tapas Bar. In the beautiful old city center of Seville, I made a point to take in as much Moorish architecture, flamenco guitar music and tapas as I could in three days. Tapas are great for sharing, but the small plates format is also great for solo dining at a bar. The prawns were fantastic and the artichoke transcendent, but the surprise star of the show at La Brunilda was the beverage in the glass. Sangria? No way. I heeded advice to avoid the insipid “made for tourists” punch and tried what the locals enjoy, especially during the sunny middle of the afternoon: vermouth. Many of us Americans have probably only heard of vermouth in the context of…

Social Media

Everything you need to know about Snapchat’s On-Demand Geofilters for your next campaign

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larger-15-SNAPCHAT-app-generic2If you haven’t heard, Snapchat recently came out with a new feature for On-Demand Geofilters. This feature allows users to create a Snapchat filter for a specific event or occurrence – giving brands the perfect opportunity to get in front of younger audiences.

Snapchat’s largest audience is users ages 18-24, followed by users ages 25-34. The app has over 100 million active users a day, and more than 60 percent of smartphone users ages 13-34 are on Snapchat – making it a fun and different way to reach a variety of audiences.

Since the feature is still relatively new, there are a lot of questions about everything from cost to metrics. So, here’s what you need to know before incorporating Snapchat’s On-Demand Geofilters into your next campaign:

It’s easy.

Snapchat provides templates you can download to get you started, or you can simply upload a 1080 x 1920 web-optimized .PNG file with a transparent background. From there, you create your “geofence” by selecting a specific location, and then choose the date and time you want the filter to run. Once Snapchat approves the filter, anyone using Snapchat in that area at…

The Booze Bin

Hot Trend Alert: Mixing It Up with Beer Cocktails

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So I was sitting at one of my favorite watering holes enjoying an Uberlin beer from a local brewery, Strangeways. The bartender said, “Hey, try this,” and proceeded to pour orange juice into my beer. I was disturbed…I mean, why would you want to taint a perfectly delicious beer? Well, it turns out that it’s now my new favorite drink. And, it was instant inspiration for discovering what else is out there in the land of beer mixology!

As the craft beer industry continues to flourish across the U.S. (check out this post on craft beers hitting the big time), it makes perfect sense that breweries and bartenders are looking for new ways to utilize the products that they have at their disposal. Liquor, champagne and even wine are used regularly to create cocktails, so why not beer? Not only do beer cocktails give beer lovers something fresh and unique to experience, these mixed drinks also are a great way for breweries to offer additional options to consumers who may not have a taste for beer. (It’s hard to believe, but those people do exist!) While the concept of “beer-tails” is not exactly new (hello, Corona in…

Higher Education

PR in a Digital World – A Q&A with University of Richmond’s Cynthia Price

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PRICECynthia Price, who describes herself as a life-long learner and explorer, is director of media and public relations for the University of Richmond (UR). She proactively promotes the institution and its priorities, as well as university accomplishments, events and initiatives to national, regional and local media. She also spearheads university crisis communications, crafting messages to share with the campus community and with external audiences.

Price began her career as a newspaper reporter and then launched a business magazine for the Federal Reserve Bank of Richmond. She spent a decade as the spokesperson for an urban police department with high-profile cases that made headlines. She also traveled the globe for ChildFund International telling the stories of children in developing countries and how donors impacted their lives. She helped the organization rebrand from Christian Children’s Fund to ChildFund.

 

The BuzzBin caught up with her to talk about the relevance of media relations in higher education, and how the digital world has changed the game.

Traditional media relations seems to have taken a back seat recently to digital communications and content creation. Why is “PR” still essential, especially for colleges and universities?

Earning positive coverage…

Digital Marketing

Ruling the Realm of Teendom: What Snapchat’s Doing Right

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For brands and marketers, Snapchat may be the metaphorical yellow-brick road to the realm of teendom. Over the past year, the app has risen to the top as the reigning social network among teens. In spring of 2015, the first-place ranking was held by Instagram, which now comes in close-second and is followed by Twitter and Facebook, a recent study reports. Snapchat boasts more than 100 million daily users spending an average of 25-30 minutes on the app each day. User Stories (i.e. user-created broadcasts that expire after 24 hours and can be seen by any of their friends on the network) fuel 10 billion daily video views – and that’s not even including the amount of content directly exchanged between users of the app. The following are a few key concepts imbedded in Snapchat’s structure and culture that have built, and continue to strengthen, its popularity with the teen demographic:

  • Visual storytelling – first and foremost. We’re all well aware of the weight visuals carry on social platforms and how greatly they impact user reach and engagement. While Facebook and Twitter began with an emphasis on text, later adopting the…