Nov 25 2015
Thanksgiving has barely arrived, yet it seems everyone’s palate is already preparing for the December holiday season. In this time of harvest, you might think pumpkin spice would still reign supreme over all other flavors. But while it seems like only yesterday we were discussing the popularity of pumpkin-flavored everything, consumer demand is driving a push for holiday-flavored beverages. Also known as “winter warmers,” marketing professionals are realizing what an unstoppable force these seasonal flavors can be. With annual seasonal offerings from Summer Shandy’s to Oktoberfest craft brews, let’s take a look at why “winter warmers” are quickly becoming the most popular flavors of the seasonal beverage category.
Fun & Flavorful Varieties
Seasonal selections have actually been around way longer than you may think. In a world of powerfully marketed megabreweries, you may be surprised to learn the tradition of crafting a limited-edition seasonal flavor actually dates back thousands of years. It was during a time when small brewers would craft small batches, usually spiked with familiar flavors of the holiday season, to gift to their friends and customers. Wikipedia cites the ancient Saturnalia Festival as the origin…
Nov 24 2015
When more than half the country’s governors last week loudly called for a halt to Syrian refugee resettlement here, an English professor at Guilford College quietly continued building a shining city on a hill.
Diya Abdo’s “Every Campus a Refuge” initiative challenges campuses across the country to host one Syrian refugee family.
Abdo, herself the daughter of Palestinian refugees, sees campuses, with their residence halls, dining facilities, health centers, academic resources and close communities as perfect conduits to new lives. The Washington Post reports that Guilford anticipates the arrival of a refugee family early next year. The college has already identified several on-campus housing options, and a local grocery cooperative plans to offer a credit line for the family, with donations from the community, so that they can shop for free.
“It came from a deep desperation to do something material and immediate,” Abdo told the Post. “How can I use where I am, what I am, more deeply?”
Nearly a dozen schools have expressed interest in the program. As word spreads, many other colleges will step up – sending a far more welcoming and hopeful message to refugees worldwide.
Internal communications is on the brink of the next big movement for employee engagement and interaction: mobile apps. Straight from the app store, a well-designed mobile app could connect a global workforce to news, information and resources.
From print to email and now intranets, companies have long used these channels as the primary platform to share news, information and resources. In the past decade, whether it’s regarding open enrollment or the retirement of Mindy from accounting, intranets have been used as the hodgepodge of all things that are supposed to facilitate information sharing and keep employees engaged and inspired.
However, even with tech and digital advancements, intranets have become outdated and don’t match the external facing sites companies use to sell a product or service. Companies looking to the future and for alternative ways to reach employees, should consider using a platform current and future generations are already using at work and home.
Here are 5 reasons why you should consider enhancing your internal communications and create a mobile app to engage, inform and inspire employees.
1. Everyone Else is Doing It
Weird thing, the olfactory nerve.
This smell-sensing bundle of neurons that starts in the nose connects directly with parts of the brain strongly connected with emotion and memory. That’s why Hallmark and other stores make a killing this time of year selling candles scented with cinnamon-y chemicals that evoke warm fuzzy feelings of fall and family. We’re smelling augmented paraffin but thinking about a pumpkin pie in the oven, somewhere from our rose-colored past.
Because smell is actually responsible for a high percentage of our perception of “flavor,” it’s an important attribute to think about in the world of food marketing. Food and cocktail chefs have begun using spritzed essences to enhance the consumption experiences of their products, and, reportedly, outlets ranging from mall food courts to Disneyland have for years been pumping their surrounding air full of delectable scents to help lure us to their foodstuffs .
Here on the cusp of the Thanksgiving holiday, I was thinking about a personal scent connection of unexpected importance. Last month I wrote a post about my early inspirations in the food world: TV chefs, cookbook authors and intriguing French culinary terms. But what…