May 27 2016
Memorial Day is first and foremost a time when we remember and commemorate those lost at war. The soldiers that gave us the freedoms we enjoy today.
Memorial Day weekend kick starts all that is synonymous with summertime. If you’re lucky, this brings with it summer Fridays, long weekends filled with beach time, family time, BBQs and an overall sense of freedom and fun.
While technically it’s the unofficial start of summer, when it comes to marketing, this is the industry’s OFFICIAL start of summer. It’s defined by those 100 days between Memorial Day and Labor Day weekend.
To celebrate the official unofficial start of summer, our talented team of consumer marketing experts shares their predictions for the top five things that will define summer 2016.
Greg Tarmin, EVP and Consumer Practice Director
“Whether you are on the left or right side of the aisle, whether you are asking the question ‘Are these our choices?’ or whether you are Googling ‘How to immigrate to Canada,’ people won’t know what to do with the unprecedented tsunami of news coverage that the conventions and debates will…
May 26 2016
PadillaCRT client Allianz Life released an eye-opening new study on Monday and the lead statistic was sobering. A third (32 percent) of Americans say they regret the major choices they made in their lives, such as when/where they went to school, the profession they chose and when/where they worked. That’s an uplifting thought, right?
Before I wax all doom and gloom, the study introduces a concept that’s been getting a lot of play in the media lately and is rather thought provoking: longevity—loosely speaking, how long you’re going to live. And the good news is that according to the Stanford Center on Longevity, Americans can expect to live, on average, an extra 30 years compared to 100 years ago.
That fact has many embracing the prospect of recharting their course, an opportunity directly afforded by the fact that Americans today are living longer than ever. According to Allianz Life, more than nine in 10 Americans (93 percent) expressed having a favorable view of living 30 extra years. In addition to positive views of a longer life, the study reveals how longevity is making Americans rethink their major life choices, the paths they may take and alternative possibilities for their…
May 20 2016
As we know by now, the days of Julia Child and “Mastering the Art of French Cooking” are way over. Today, there are more cooks in the TV kitchen than you can shake a spatula at! It’s probably safe to say that many viewers are often watching these shows for pure entertainment value, with little or no intention to bring the recipes to life in their own kitchen. Trisha Yearwood, Debi Mazar, Valerie Bertinelli, Run D.M.C., Brian Boitano and Tiffani Amber Thiessen are among the many famous actors, rappers and yes, even figure skaters —who’ve become recognizable as “foodie celebs” in their own right. Even Patriots quarterback Tom Brady has joined in on the fun, releasing a $200 cookbook which, according to Espn.com, has already sold out.
I’ve always enjoyed watching cooking shows on TV and seeing all of the new ideas and techniques on the screen that inspire and teach everyday cooks. There are hundreds of hours of weekly food programming on stations like the Cooking Channel and the Food Network, but also on major broadcasts like FOX, NBC and ABC. It’s interesting to see how cooking shows…