Feb 12 2016
Super Bowl Sunday is second only to Thanksgiving in terms of American food consumption. During the four to five hours of the game alone, the average viewer consumes 2400 calories, which is a full day for many. As we wash down salty snacks and greasy foods with cold beer and soda, we are bombarded with food and beverage ads. Perhaps they should offer some PSA time for gym memberships.
We did a full recap of all ads on Monday’s Buzz Bin, and pointed out the shortcomings of the pharmaceutical industry on Thursday. One thing you probably noticed with all the ads was the proliferation of hashtags. Some brands were rewarding tweets with cash, while others just quickly flashed it at the end of their 30 seconds of fame.
Best Beer Ad: Overall, I thought it was a weak category of nominees this year. Budweiser ditched the puppies in favor of Helen Mirren and Clydesdales. The “Bud Light Party” linked into the attention of election season,…
Feb 11 2016
It’s perhaps the most anticipated night of the year for marketers. The Super Bowl brings beer, great food and of course, the best ads! Can you tell I’m not much of a football fan? But this year, the health industry crumbled under the pressure. Most best and worst recaps I saw, including our own, made mention of the major misstep pharmaceutical companies made when they put their $5 million dollars behind ads like this one from Xifaxan or this one from Jublia. Or, perhaps the worst offender of all, this one about opioid induced constipation. Other recaps just didn’t mention them, which is almost worse. When next to big winners of the night like Doritos and Mountain Dew, they just didn’t compare. Advil was really the only health-related ad that got anywhere close to success, but even it failed to meet the standards of the Super Bowl.
So, where exactly did they go wrong? I believe they made three major mistakes:
Put yourself in the mind of a Super Bowl watcher for a moment. You’re likely…
Feb 9 2016
Even a very smart student may have a fragile support system.
With these words, Lynn Tincher-Ladner addresses a significant challenge faced by our nation’s 12.5 million community college students. President and CEO of Phi Theta Kappa, a large honors and scholarship program for high-achieving community college students, she sees the reality of inadequate student support systems every day. But this truth applies to many of our nation’s two-year and four-year college students – and will continue to resonate in the coming years.
Inside Higher Ed recently featured studies on Phi Theta Kappa and the Dell Scholars program, highlighting the impressive community college student outcomes achieved with academic and financial support from these external groups. 85 percent of Phi Theta Kappa students earned either an associate or bachelor’s degree within six years. Dell Scholars were 25 percent more likely than other students to earn a bachelor’s on time – and also 25 percent more likely to earn one within six years. In comparison, 2015 data from the National Student Clearinghouse Research Center shows that only 38 percent of students who first enrolled at…