The Booze Bin

Drink to Your Health

12909192864_d06db78295_z

When you open the pages of any lifestyle magazine these days, you’ll likely find an article on ways to enjoy “guilt free” or “low-calorie” cocktails. Don’t get me wrong, it’s not a bad thing. Besides, I don’t know about you, but I’m tired of drinking vodka sodas.

Some people (including myself) believe drinking cocktails made with ingredients like fresh fruit and vegetables is a healthier option over the typical sugary mixer. Lucky for us, mixologists across the nation are incorporating our recommended daily servings of fresh fruits and vegetables into cocktails.

But we shouldn’t get too excited for tomorrow’s happy hour. There are differing opinions as to whether the calories from liquor and healthy juice mixers in cocktails cancel out the nutritional benefits. Although some say it it’s “detox while you retox”. Anything is good in moderation.

So, whether or not you think healthy cocktails are a growing trend, here are four insights for the next big salad cocktail:

1.       Juicetails are a thing

Juicing is often associated with drinks for weight loss and detox. Juicetails are cocktails mixed with super healthy juices and by the looks…

Bookmark and Share
Digital Marketing

How 3 Companies Are Harnessing UGC To Tap Millennials

pic 1When we hear the word “advertising,” we think paid content meant to grab our attention and convince us to buy this product or that service; we think commercials, billboards and annoying pop-up ads online.

But advertising doesn’t have to be intrusive. In fact, the right tools and messaging can actually make for an inclusive advertising experience—one that people will pay attention to because they’re interested in participating, not because it’s forced in front of them.

User-generated content (UGC) refers to media contributed by the general public. This can be a blog post, YouTube video, restaurant review, Facebook status, tweet, Instagram photo or Vine video clip, to name a few examples. It’s no secret that Millennials love UGC. According to Ipsos MediaCT research shared by Mashable, Millennials spend 18 hours per day with media, 30 percent of which is media created by their peers (UGC).

Not only does UGC allow for an inclusive brand experience, it also warrants an active one. Traditional advertisements make some sort of passive appearance, with the company’s hope that the audience will absorb whatever information is presented to them and develop a want or need for what’s…

Bookmark and Share
Digital Marketing

5 PR Lessons from the ALS #IceBucketChallenge

Ice bucket

It all started a couple of weeks ago. You saw it on your Facebook feed: friends dumping a bucket full of icy water on their heads and then nominating others to do it as well, all for a good cause – ALS (Lou Gehrig’s Disease).

Then it was two friends on your feed… then five… then seven… then last Friday, it was Mark Zuckerberg.  At this point, you’ve probably done it yourself!

The ALS Ice Bucket challenge is the tidiest social media campaign we’ve seen in a while. It’s beautiful. And, the rules are such that it literally could not exist without social technology.  It has reinvigorated a medium overrun with high profile brands jockeying for likes and comments.

So, how did this campaign go viral, and what can you learn from it?

1) Be Genuine – Here’s the catch, ALS did not actually create this campaign. It started as a challenge to just give to charity in general. It became associated with ALS when it started gaining steam. Pete Frates, a former Boston College baseball player who was diagnosed with ALS, took the challenge on July 31, and the campaign took off. Because the campaign is completely genuine…

Bookmark and Share
Digital Marketing

Back to School Food Safety

Back-to-SchoolIt’s that time of year again. Back to school is right around the corner, and many parents are overwhelmed with all of the preparation it takes to get ready for the year. If you pack a lunch for your child, you’re probably conscious of making it nutritious and delicious, but have you thought about its safety?

Kids' LunchFoodborne illness is a serious public health issue and can have major consequences well beyond a tummy ache. According to the Centers for Disease Control and Prevention (CDC), an estimated one in six Americans (or 48 million people) get sick, 128,000 are hospitalized, and 3,000 die of foodborne diseases.

A study, published by the American Academy of Pediatrics’ journal, examined lunches of more than 700 preschool children and found that more than 90 percent were kept at unsafe temperature. Harmful bacteria multiply rapidly in what is known as the temperature “Danger Zone” – between 40 °F and 140 °F (4.4 °C and 60 °C). This means that food that sits out without being refrigerated or stored in an insulated bag with one…

Bookmark and Share
Branding

BuzzLine: I Can’t Get No… Satisfries

satisfries

 

I try and I try and I try, but I can’t get no Satisfries. 

That’s because Burger King, less than a year after launching the low-calorie alternative to regular french fries, has decided to take them off the menus in about two-thirds of its North American stores. According to Bloomberg BusinessWeek, the fast food chain said in a statement Wednesday “that 100 million guests have ordered Satisfries, but the results were not persuasive enough for restaurant owners to want to continue serving them.”

Fast-food chains have worked hard to diversify their menu and offer healthier options (did you know you can get tuna salad on an English muffin at Dunkin Donuts?), but Satisfries have apparently missed the mark (even after the BuzzLine shared several tagline ideas at launch).

So what to replace them with?

In six words, what new healthy fast-food option might you suggest to replace Satisfries? Maybe…

  • Bunless double veggie Whopper Classic, Jr.
  • Frozen yogurt with edible celery spoons.
  • Roasted kale chips with sea salt.

Leave your new six-word menu item in the comments below. If we like yours best, you’ll receive a $5…

Bookmark and Share