Jun 30 2016
In the wee hours of Sunday, June 12th, Orlando Health’s Orlando Regional Medical Center (ORMC) was thrust into the spotlight as the Level 1 trauma center responded to the worst mass shooting in U.S. history. 49 dead, 53 injured. 44 of the victims arrived in the emergency department at one time.
A nightmare on every level.
ORMC has been praised for its response to the tragedy. The hospital has received an outpouring of support locally and nationally, recognizing the heroic efforts of the medical team.
Thankfully, this tragic scenario is an unlikely one for most hospitals, but it does demonstrate that organizations have to be ready for the worst – sometimes even worse than they could ever imagine. As health care communications professionals, what can we learn from the ORMC response?
1) Plan for the worst – and drill for it regularly
In a recent blog post, Brian Ellis, PadillaCRT’s Crisis and Critical Issues practice leader notes, “In crisis management, the name of the game is speed. The faster a crisis team can get ahead of the issue, the less damage will be caused to the company. Speed is based on three factors: the flow of information
Jun 28 2016
On average, people make about 35,000 decisions every day. I am endlessly fascinated by what drives a person’s decision-making process. As a beverage marketer, I am particularly interested in what sways a person to select one bottle, can or box over another and put it in the shopping cart, whether virtual or in-store. There is no set formula that shows why a person selects one product over another, but we can try to better understand the people behind the purchases, and zero in on some of the factors that influence decision-making.
One important factor relates to packaging. According to Nielsen, 64% of consumers try a new product because the package catches their eye, and 41% will continue to purchase a product because they prefer its design. In a study completed by Nielsen on wine packaging design for wines under $20, the bottles that grabbed consumers’ attention best had brightly colored labels and capsules. The personality of a brand projected through the packaging is also influential, and what really differentiates one brand from another. For wines above $10, Nielsen found that millennials gravitated towards brands that portrayed a