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PR Industry Trends

Summer 2016 will be the Summer of…

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Memorial Day is first and foremost a time when we remember and commemorate those lost at war. The soldiers that gave us the freedoms we enjoy today.

Memorial Day weekend kick starts all that is synonymous with summertime.  If you’re lucky, this brings with it summer Fridays, long weekends filled with beach time, family time, BBQs and an overall sense of freedom and fun.

While technically it’s the unofficial start of summer, when it comes to marketing, this is the industry’s OFFICIAL start of summer. It’s defined by those 100 days between Memorial Day and Labor Day weekend.

To celebrate the official unofficial start of summer, our talented team of consumer marketing experts shares their predictions for the top five things that will define summer 2016.

Greg Tarmin, EVP and Consumer Practice Director

  • This summer will be the summer of a singular news story.  THAT STORY… THE FALL ELECTION.
  • “Whether you are on the left or right side of the aisle, whether you are asking the question ‘Are these our choices?’ or whether you are Googling ‘How to immigrate to Canada,’ people won’t know what to do with the unprecedented tsunami of news coverage that the conventions and debates will…

    Investor Relations

    Regret and the Gift of Time

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    PadillaCRT client Allianz Life released an eye-opening new study on Monday and the lead statistic was sobering. A third (32 percent) of Americans say they regret the major choices they made in their lives, such as when/where they went to school, the profession they chose and when/where they worked. That’s an uplifting thought, right?

    Before I wax all doom and gloom, the study introduces a concept that’s been getting a lot of play in the media lately and is rather thought provoking: longevity—loosely speaking, how long you’re going to live. And the good news is that according to the Stanford Center on Longevity, Americans can expect to live, on average, an extra 30 years compared to 100 years ago.

    That fact has many embracing the prospect of recharting their course, an opportunity directly afforded by the fact that Americans today are living longer than ever. According to Allianz Life, more than nine in 10 Americans (93 percent) expressed having a favorable view of living 30 extra years. In addition to positive views of a longer life, the study reveals how longevity is making Americans rethink their major life choices, the paths they may take and alternative possibilities for their…

    Healthcare

    What Does Chewbacca Mom Have to Do With Your Hospital? 4 Tips for Creating Successful Video Content

    Chewbacca Mom
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    Are you one of the nearly 150 million people that have viewed the Chewbacca Mom video? Last Thursday, Texas mom Candace Payne went to Kohl’s to return some clothing. She left with a Chewbacca mask and was so delighted that she decided to post to Facebook Live, the livestreaming function launched by Facebook last August. The video went viral and the rest is history.

    What was so compelling about the video and what does it have to do with your hospital? Fresh off this week’s Healthcare Marketing and Physician Strategies Summit (HMPSS) in Chicago, I couldn’t help but start linking some of my new learnings together with lessons from the success of the Chewbacca Mom video. Inspired by these findings, below are my top four tips for hospitals to develop successful video content:

    1) Meet an Emotional Need Healthcare is emotional – it’s life and death. People’s lives are transformed. The Chewbacca Mom video wasn’t emotional…or was it? Payne told Good Morning America, “I had one lady message me and tell me that she has an autistic daughter that hadn’t laughed in two months and she said every time she showed her that video she laughed and…

    Digital Marketing

    When Celebs Tweet, We Eat: Advice for Marketers When That Mention Happens

    Adele
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    There have been a recent slew of celebs tweeting or name dropping restaurant chains in their new albums. And what have the chains done? The smart ones have engaged with them in a timely manner on social media in an attempt to continue the momentum and drive sales. What is surprising though is that even when some chains failed (ahem, Red Lobster), the mention alone caused a sizable lift in sales.

    So let’s pull a few notable examples…

    Adele tweet

    Following Adele’s rough Grammy performance she tweeted out her late-night game plan to her 25MM plus followers. Not surprising, her fans went wild – like animal style – with nearly 33K retweets. As a brand, you pray for this type of mention. Some estimate the value of that single tweet to be $200K if she had been paid for it. To my knowledge though, In-N-Out Burger did not respond.

    landscape-1462026666-drake-cheesecake

    Then look at this guy – one of our favs. Who knew Drake was such a fan of The Cheesecake Factory? He gave the restaurant a shout-out in his recent “Child’s Play” singing:

    “Why you gotta fight with me…

    PR Industry Trends

    Too Many “Celeb” Cooks in the Kitchen?

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    As we know by now, the days of Julia Child and “Mastering the Art of French Cooking” are way over.  Today, there are more cooks in the TV kitchen than you can shake a spatula at! It’s probably safe to say that many viewers are often watching these shows for pure entertainment value, with little or no intention to bring the recipes to life in their own kitchen. Trisha Yearwood, Debi Mazar, Valerie Bertinelli, Run D.M.C., Brian Boitano and Tiffani Amber Thiessen are among the many famous actors, rappers and yes,  even figure skaters —who’ve become recognizable as “foodie celebs” in their own right. Even Patriots quarterback Tom Brady has joined in on the fun, releasing a $200 cookbook which, according to Espn.com, has already sold out.

    Brian-KitchenI’ve always enjoyed watching cooking shows on TV and seeing all of the new ideas and techniques on the screen that inspire and teach everyday cooks.  There are hundreds of hours of weekly food programming on stations like the Cooking Channel and the Food Network, but also on major broadcasts like FOX, NBC and ABC. It’s interesting to see how cooking shows…