Digital Marketing

BuzzLine: Lovers and Haters of Halloween Unite

Goblins, and ghouls and princesses—OH MY! This festive holiday inspired this week’s BuzzLine contest—yes, I know this isn’t the most out-of-the-box theme, but I think you might still enjoy it.

Some of you live for Halloween, and others—like me—could care less about this spooky holiday. Both opinions are valid and entirely acceptable, which is why today’s BuzzLine contest is for people on both ends of the spectrum.

In exactly six words, tell us your go-to Halloween movie tradition. Keep in mind, your movie title does NOT count towards your six words, but kudos if you can include it all in six words!

If you love Halloween yours might go something like:

  • “Hocus Pocus”—The movie of all Halloween movies
  • “Casper”—Because Devon Sawa is hot, obviously

If you are not a Halloween fan, yours might go something like this:

  • “He’s Just Not That into You”—There’s no horror like millennial dating
  • “Elf”—Celebrating one less holiday until Christmas

So let the lovers and the haters of Halloween unite and tell us your traditional Halloween movies so we can award the most creative answer next week with a Starbucks gift card. Happy Halloween to all, and to all a spooky…

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PR Industry Trends

Why We Love Halloween (Trick or Treat!)

Co-authored by Emily Valentine


It’s our best guess that this weekend, you will either a) attend an epic costume party, b) hear about an epic costume party, c) see pictures of said epic costume party or d) all of the above. If you answered “d,” congratulations; your weekend will clearly be black, orange and “basic” all over. It’s not a bad thing. Adults these days LOVE Halloween. They really get into it.

The National Retail Federation predicts that this weekend, some 75 million adults will put on costumes. Americans are expected to spend $2.8 billion on costumes, according to NRF’s Halloween Consumer Spending Survey. Specifically, consumers will spend $1 billion on children’s costumes, $1.4 billion on adult costumes and $350 million on pet costumes. Moreover, total Halloween spending is estimated to reach $7.4 billion this year, with the average person spending $77.52 on indoor and outdoor décor, costumes, and candy. That’s a whole lot of money for one little weekend. Don’t get us wrong. We’re not hating; we just wonder… why?

Is it because it’s the one time each year we can get away with dressing in scary, outlandish or downright inappropriate costumes… in public?

(Maybe Cady Heron…

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6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

AnchormanChances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often an effective channel for furthering awareness of your healthcare organization and getting your stories told.

Generating local news coverage can be fairly easy if you know the best practices. Here are six simple tips to help you get started:

1. Make it Routine. Whenever you are in the early planning stages of an event, make sure media outreach is always a part of your efforts. Think about the people involved – are you working with a patient family or a big community partner? Is the local mayor coming to your event? Your news media want to know about these things, so be sure to tell them!

Calendar2. Use Community News Calendars. Submit informational and fundraising events that are open to the public to local news community calendars. Daily and community newspapers, TV stations (ABC, NBC, CBS and FOX) and entertainment websites generally have community calendars. Try to submit your…

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The Booze Bin

Eat, Drink and Be Merry on the Craft Beer Train (Food Pairing INFOGRAPHIC)

I admit it. As a beer lover, I have hopped on the craft beer train. (Whoot, whoot!) This train is movin’ at lightning speed, and it’s going places we’ve never been before. It’s a pretty exciting time for those of us who appreciate all the goodness of beer, and an even more exciting time for those of us marketers who work with the beverage industry. I saw it with the announcement of Stone Brewing coming to the East Coast…the momentum, the support, the excitement! I mean, this train can go anywhere, right? The industry is bursting with breweries, meet-up groups, clubs, websites, festivals, awards and more…so, what’s the next stop?

signsI’m calling it. Beer and food pairings will be all the rage nationwide. From five-course dinners to seasonal menus to custom created events, beer-food pairings will be popping up in restaurants, bars, breweries and festivals all over the country. Wine pairings have been around forever, so it’s only natural that craft beer follow in those well-tread footsteps. And while I have seen some beer pairing dinners here and there, I think as the concept explodes, the job…

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Internal Communications

10 Tips for Open Enrollment Internal Communications

Throughout the year, but mostly between October and December, employees have the option to change or add to their personal benefits package during open enrollment. (dun dun duunnn).

Toby-The-OfficeMany employees simply tune out communications regarding open enrollment because it doesn’t affect them, but there is always a small population of employees that look to Human Resources (HR) and internal communications for guidance.

Traditionally, HR has taken the lead on open enrollment communications because they know the benefits packages the best. However, an internal communicator needs to play a huge role, if not lead all efforts, to ensure communication is effective and efficient.

Communicating about open enrollment is easier said than done. The topic isn’t sexy and doesn’t typically engage or excite employees.  However, you can always dress something up and make it look better by packaging and presenting it differently.

Without the right communications and guidance, employees can and will be lost in the decision-making process and may be left waiting for their cruise ship at the airport. Here are 10 tips to help you improve your internal communications for open enrollment and lead employees, not lose them.

1. Benefits fair –…

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