Oct 7 2015
While I don’t have actual proof, it seems that market researchers have spent more time understanding Millennials – in particular their dining and drinking habits – than any other generation in the past few years. The latest fruit of their labor is an interesting dining model backed by fast food chains and beverage alcohol brands: Fast Casual restaurants (think Chipotle and Fatburger) serving booze. If research is right, a Crunch Wrap Supreme with a Margarita on the side or a Venti glass of wine could be what it takes to get more Millennials in the door. Representing 25 percent of the U.S. population, Millennials mean big business.
The concept isn’t new, but it’s catching on like wildfire right now. Taco Bell just joined the club with its first “Taco Bell Cantina,” serving booze next to tacos in Chicago. Diners can expect a slightly nicer brick-and-mortar location with shareable appetizers, wine, beer and frozen cocktails. A place you’d actually want to eat in – which is the whole point – instead of opting for the drive-through. “Alcohol is a way fast casual restaurants can say ‘we are a…
Oct 6 2015
I left the recent annual meeting I attended on behalf of the Society of Professional Journalists with a notebook half full of notes. But one particular thought I jotted down stood out to me. As Boyd Huppert of KARE 11 in Minneapolis-St. Paul so eloquently put it, “In everything you do, you MUST define your focus. That is, the emotion or concept that ties together the disconnected pieces of your story.” As I packed up my backpack after Boyd’s engaging and poignant seminar and headed back to my hotel room, I came to the realization that Boyd’s quote was applicable to so many aspects of today’s PR world. Journalists must define their focus, and as PR professionals, we have the unique opportunity to help sharpen their lens.
The Focus of PR
To say that journalists and PR pros are opposites is to see things a bit too narrowly. The argument is that the journalist is trying to tell the world the truth, while the PR pro is trying to put a positive spin on the product of his or her client, which means the exaggeration of good points and the minimization of bad points. The fact is, however, that reporters are driven…
It’s the boldest move from Burger King since it stunned rival McDonald’s with its proposal to create a McWhooper – a mashup of the Whopper and the Big Mac – to commemorate Peace Day on September 21. McDonald’s passed on the idea.
It’s commonly said that we eat with our eyes. So does Burger King’s black-bun burger have some customers seeing red … or in some cases, green? Numerous media outlets are reporting that the new burger has an unusual side effect – green poop.
Not surprising, social media’s reaction to the Halloween Whopper has run the gamut from curiosity to delight to dismay. But one thing is certain, Burger King’s new marketing campaign is garnering buzz.
This black burger isn’t completely out of left field for Burger King. It’s similar to a burger it offers in Japan. However, the Japanese burger…
Oct 5 2015
When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords from these three main buckets below. Each type of keyword has their own pros and cons but wrapping these all together in one solid keyword strategy will yield the strongest results.
Just as the title suggests these are very generic, unspecific terms that get searched for. Something like “Tennis Shoes” or “Digital Cameras” would be considered a generic term. When developing an organic search strategy we typically stray away from these terms as they are highly competitive and not specific enough to the sites actual content. However, if you are able to rank for a generic keyword your site should receive a decent amount of traffic from that term. Conversions for that term might be a little low as a user is hitting your site for a very generic overarching topic and nothing too specific.
When running an AdWords campaign its nice to integrate some of these generic keywords to make sure that every opportunity is covered. Due to the competitive nature of a generic keyword they will cost more per…