Aug 30 2016
There’s no shortage of “how to manage a crisis” articles, experts and opinions. But I recently stumbled upon a Harvard Business Review (HBR) piece entitled “The Organizational Apology” that raised an eyebrow. It was chock full of good advice, but established a premise that, I believe, could be dangerously misperceived or misapplied – that organizational apologies can be, almost literally, manufactured. To quote the piece, “…we present an apology formula… that provides a diagnostic and practical guidance on the who, what, where, when and how of an apology.” The authors even recommended conducting “apology rehearsals” to help ensure they are well-executed.
So many business best practices can be flow-charted. How to apologize, in my view, is just not one of them. Often, the very attempt to do this inflicts even more reputational harm and lengthens the “tail” of crisis resolution. Crises strip us of control and make organizations vulnerable. Apologies intensify that several times. Trying to minimize that vulnerability, retain control and avoid pain is human nature. The paradox of effective organizational apologies – like personal apologies – is that they demand the exact opposite. Vulnerability can be your most important asset in healing your organization and brand.
Aug 29 2016
Having strong search rankings requires thorough planning, strategy and flawless execution. Google looks at over 200 factors when ranking content and the markup, site structure, user experience and content of a website all play a role in how a particular website ranks in search.
When looking at SEO for organizations with multiple locations this can become infinitely more complicated from a technology and optimization standpoint. However, when planning out how to ensure locations rank in search there are a few major areas to consider.
Aug 24 2016
We’ve all had that moment.
While on vacation you eat or drink something that is so transcendentally delicious, it instantly ranks among the best things you’ve ever had. The pleasure is so deep and complete it’s like your taste buds are hard-wired to your very soul. “Do I detect a hint of fresh mint, or is that MDMA? Either way, I want more.”
So you buy up as many cases as you can get through customs, or obsessively hunt down the recipe to recreate it a home. But, despite your best efforts, it’s never quite the same. Sure, it’s good, but it’s not as good as you remember it.
What’s going on here? A temporary insanity of the taste buds?
Well, sort of.
Consider this: In 2008, a group of neuroscientists in California conducted an experiment that shed new light onto how we taste. Twenty volunteers were strapped into an fMRI scanner and given samples of wine. Among them were tastes from a “$10” bottle and a “$90” bottle that, in reality, were the exact same wine. It should come as no shock that the…