Oct 17 2014
Gas prices across the country are dropping below $3.00 a gallon and with the U.S. oil industry producing its highest levels in 30 years, this could provide some long-term relief for American motorists. Currently, the lowest figure in the country is $2.877, and the prices could fall even lower.
This brings us to today’s BuzzLine contest. In this week’s contest, you get to pick a side:
If you were in PR for a national chain of gas stations and you were charged with promoting more fuel consumption with lower prices, tell us in exactly six words what your marketing messages might be:
OR, you can take the side of a conservationist and counter with exactly six words that argue for less fuel consumption:
Leave your answers in the comments and we’ll reward the winner with a Starbucks gift card! So whether you’re binging on Netflix or fighting crime, take a break, ‘cause it’s BuzzLine time.
The day of my Econ 101 final, I swore off functions, curves and computations forever and declared a major in the farthest thing away I could find — French. And (while I’m being honest), when I began a career in PR, I never thought complex, algorithm-based analytics would become a cornerstone of my day-to-day decision-making. But thanks to Facebook, Google and that beast we call Big Data, they have.
At this week’s PRSA International Conference in Washington DC, Facebook’s Vice President of Global Communications Mike Buckley urged roughly a thousand right-brained PR professionals to repair their burned bridges with all things mathematical and embrace data and analytics as the true communication allies they can be.
“Data is power,” Buckley said. “It gives us intelligence that enhances our ability to advise, manage expectations and help our companies grow.”
Not convinced yet? Here are Buckley’s reasons why communicators should start paying attention to analytics NOW:
Oct 15 2014
In public relations, face time between your clients and editors is crucial. It’s especially important in food and beverage PR when you represent a foreign client who visits the U.S. once, maybe twice, a year. Your only opportunity to make a lasting impression with the media and impress the client is by filling every last seat at your event. When your client is in town for 36 hours, there is no room for empty seats.
Yes, sometimes, when the client is in town, there is not necessarily news to report on other than, “Hey, so-and-so is here so let’s get some press out of it!” So the money question is: How do you get media to attend a potentially boring event?
The short answer: Make it worth their while. Here are three easy tips:
- Pick a new venue: Host the event at a new restaurant or bar that journalists are dying to go to. Food and beverage editors won’t turn down a free meal at a hot new venue (unless you work for The New York Times), especially if you can schedule your event before…