Jan 30 2015
As a virtual stranger to wine PR (but definitely not to wine), getting tossed into the ring was a teensy bit stressful, to say the least. But hey, I don’t mind conducting my research at the liquor store. Definitely beats a library.
After spending 2014 knee-deep in the industry, I’ve taken away a few glassfuls (get it?) of knowledge to fortify myself for the year to come. While there’s definitely a great deal of knowledge I have yet to gain, here are the top three things I learned:
1) Making sure a wine brand’s voice is heard in a saturated wine media landscape is a bit tricky. Well, that’s an understatement. Let’s just say it’s tear-inducing.
Though there are hundreds of wine blogs, columns, magazines, etc., when everyone in the industry is vying for a mention, things get competitive. Though it’s difficult, it’s important to identify the aspects of a wine brand’s identity that make it niche enough to stand out to media, but appealing enough to consumers.
2) Events are huge in the wine PR industry. Walk-around tastings, wine seminars, press lunches with winemakers… The thing is, there are usually three million of…
Jan 27 2015
It’s the beginning of a new year, and communicators are starting to execute their plans for engaging, informing and inspiring employees in 2015.
Here are five free tools to help communicators accomplish goals and revolutionize communications this year.
The use of icons has grown in recent years and has become a staple in creative materials. When used in the right situation, icons can increase employee engagement and make communications memorable. The best part of FlatIcon is that you don’t have to be a designer or have experience with InDesign to include icons in your documents now. This free website allows anyone to choose from thousands of icons and download them directly to their computer. Once there, you can insert them into your one-pager, deck or proposal with ease.
Tip: After inserting the icon into your Word Document file, change the settings to make it easier to move around in the document. Go to: Format > Wrap Text > In Front of Text
Jan 26 2015
In the fall of 2014 we pursued some minor site updates for our North Carolina Sweet Potato client in an effort to help enhance their visibility in Google. With Thanksgiving approaching we knew we wanted traffic to our Sweet Potato content from users who searched for sweet potato-related content throughout the month of November. To achieve this goal and get more raw traffic to our client’s website, we went through our standard SEO process that included:
Our efforts definitely paid off and our North Carolina Sweet Potato website received a phenomenal amount of traffic during the month of November. Here are some highlights and a deeper dive (all comparisons are comparing November of 2014 to November of 2013):
Jan 23 2015
The specialty food industry is more robust and innovative than ever before. It is a great time to be in the gourmet foods business, and there is no better place to see the latest and greatest than the Fancy Food Show. Walking the floor with a keen eye, you will uncover the hottest categories, boldest flavors and latest trends shaping the industry’s growth.
Fresh Jerky: It sounds oxymoronic, but this is not your father’s jerky if you’re thinking of the tough leathery jerky he’d grab while fueling up the car on that road trip. I first discovered this new age of jerky while dining at Country Cat in Portland Ore. The Hand Cut House Beef Jerky was an eye opener that quickly disappeared when passed around the table. Brands are bringing it to retail combining better meats with a more natural process delivering delicious results. Krave has had great success in the category, but it is facing increased competition. Chef’s Cut Real Jerky had a selection of beef, chicken and turkey jerky. Chef Blair even let me have a taste of a pork tenderloin jerky he…